Here's 1 Type Of Real Estate Ad That Seems To Work Well

There's a particular type of ad that has proven to be quite effective in the real estate market. This strategy has been widely adopted by many realtors and comes highly recommended from various sources.

The concept is simple yet powerful. You compile a list of homes within a certain price range in a specific neighborhood and offer it as a free resource.

A great aspect of Facebook lead form ads is their ability to capture the lead's information upfront. Once they provide their details, they can then access the freebie or be redirected to your website. For example, imagine creating a list of homes in Midtown, Houston, each priced under $500k.

This is the free resource you offer. It's tailored to appeal directly to a specific target market, ensuring that only interested, relevant prospects are drawn in by this offer.

To further refine your targeting, you can make the list even more specific. Consider a list that not only features homes under $500k in Midtown, Houston, but also includes properties with pools, outdoor living spaces, and smart home features.

Now, let's talk about two clever tactics:

Ninja Trick #1: Craft your list to include homes with amenities that are typically not expected in the given price range. This element of surprise can significantly pique the interest of your leads.

Ninja Trick #2: For the ad's image, use a photo of a house that's slightly more expensive, perhaps priced at $550k or $600k. This creates an intriguing implication that even these higher-priced homes might be snagged for under $500k.

Once leads submit their contact information, direct them to your website to view this specially curated list. This approach not only captures leads but also directs traffic to your website, potentially increasing engagement and conversions.