Here Are The Three Questions That Led Me To Explosive Business Growth

If you are an agency owner that wants to attract right-fit clients, you need to master three questions.

Take care of those three, and your prospects will take care of growing your business.

The same three questions work for business coaches, consultants and entrepreneurs.

“Would you like to have a steady stream of right-fit clients who are eager to work with you flow into your sales pipeline?” author Stephen Woessner once asked me.

After pausing three seconds for dignity, my reply was, “Yes, thank you for asking.”

Stephen, whose guiding principle is to be relentlessly helpful, said I needed to find the answer to three questions.

Who should we sell to?

What are we going to sell, and for how much?

And, how are we going to sell it?

He called those three questions the transformational triangle.

“Would you like a sales pipeline filled with a steady stream of right-fit clients eager to work with you — and — willing to pay you a premium price?” he asked.

?Then learn the answers to those three questions, he said.

As the scriptures say, iron sharpens iron. In the fall of 2022 I joined Stephen’s Predictive ROI 90-day “Starting Block” program to find better answers to those questions.

Stephen’s partner, Erik Jensen, gave me needed pushback and challenged my assumptions.

?Erik even found a strategic flaw in my programs that could have killed everything. For this, I am forever grateful.

?While I have helped many find right-fit clients by marketing with a book and speech, I determined my real who is advertising, digital marketing and public relations agencies.

?The real what, what Stephen’s company PredictiveROI calls your hero offer, is my 90-day BookBluePrint and Build A Book program.

?The how becomes easy when you know the who and the what.?I started to write this Agency Rainmaker Newsletter, started my Agency Rainmaker TV Show, and I am writing my next book, The Agency Rainmaker.

?Growth has been explosive. Podcasters and event planners seek me out for appearances.

All this, and I am not a newbie.

My book company is nine years old and I have been a marketing agency owner since February 1, 1999.

I have written 17 books on marketing.

But woof, this old dog learned some new tricks.

Yesterday, Feb. 14, PredictiveROI opened up a small cohort of 10 seats inside their "Starting Block" program with special pricing.

?I do not make a dime sharing this with you. I am not an affiliate, partner, or on commission. I am a just huge fan.

You do not have to spend a dime learning about this from PredictiveROI. They will give you their book Sell With Authority for free and you can attend their open forum Q&As for no charge.

?But if you want some of their time for honest feedback, that requires an investment.

I've been a member — and I will tell you —?I was able to accomplish more in becoming an authority in my space in 90 days than I was able to accomplish in six months on my own.

And their advice on how to write emails for our webinars generated a 10x increase in registrations.

?If you are open to learning more, here is a link. In a world of hype, they offer real help.

Go here for the details on Starting Block.

That said, I'd be delighted to personally introduce you to Stephen and Erik, the owners of Predictive ROI if you'd like to learn more about how they might help you fill your sales pipeline.?

?Let’s end with my why for doing this testimonial. Stephen and Erik did not ask for it.

My reason, in a word, is gratitude.

Also, I have found the more generous I am, the luckier I get in growing my business.