Here are ten common mistakes that real estate brokers often make in their Google Ads campaigns:

1. Neglecting Local Targeting: Not using geo-targeting properly, causing ads to show outside the desired area.
2. Using Broad Keywords: Selecting keywords that are too general, leading to irrelevant clicks and high costs without good leads.
3. Ignoring Negative Keywords: Forgetting to add negative keywords, so ads appear in unrelated searches, wasting money.
4. Lack of Ad Extensions: Missing out on ad extensions that can add valuable information and boost click rates.
5. Poor Ad Copy: Creating bland ad copy that doesn’t stand out from competitors, leading to less engagement.
6. Not Optimizing Landing Pages: Sending traffic to landing pages that aren’t well-designed or specific, resulting in poor lead conversion.
7. Failing to Track Conversions: Not setting up conversion tracking, making it hard to know if the ads are working.
8. Ignoring Mobile Optimization: Not optimizing ads and landing pages for mobile devices, missing out on mobile users.
9. Setting and Forgetting Campaigns: Starting a campaign and then not regularly updating bids, keywords, and ad copy to improve results.
10. Overlooking Audience Targeting: Not using advanced targeting options like remarketing or demographic targeting to reach the best leads.

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