Here are just 4 of the benefits of running Facebook ads during the coronavirus pandemic...

1.) Less Competition.

Due to the COVID-19 pandemic, thousands of advertisers are dropping offline every day - primarily brick and mortar businesses pulling out their budget and huge corporations who can no longer operate with the restrictions that have been put in place.

This means less competition. Your ads will be going up against less competition in the auctions, meaning more wins and better results than ever before

The screenshot below shows a record week for one of our e-commerce clients!

￡611 spent to bring ￡6181 in sales at a 10.12x ROI.

2.) Reach Is Up - CPM (cost per 1000 impressions) is down. 

Alongside the fall in demand for advertising, the supply of ad space (placement) is up.

As many families are now forced to spend more time at home - individuals are increasingly turning to their devices and social media for entertainment. 

Facebook and Instagram traffic is increasing by the day, with the former reporting its highest EVER active user count.

This means that there is way more space (ad placement opportunities) to put your ads, decreasing the costs and overall reach as CPM plummets. 

We’ve seen over 500% increase in reach on a number of our client accounts with no change in budget whatsoever! This means a ton of extra people are discovering our clients brands and clicking on our ads…. leading to a ton of extra conversion!

70p to reach 1000 people... crazy reach!

3.) Online Shopping Is Up.

Fewer people are leaving the house every day and all but essential shops are closed in many countries. 

However, consumers' desire to spend has not gone away. In fact, with many people no longer spending money on food, drink and weekend activities - it’s possible that demand for products has in fact increased.

This is great for eCommerce companies as many people are turning to the internet to make their purchases.

In fact, our eCommerce clients are seeing a surge in purchase conversions because of this.

When an opportunity like this is presented to us it means it's time to scale…

4.) Speak The Truth.

Creating ads that address the COVID-19 crisis directly will lead to higher relevance scores and lead to more conversions.

We are seeing an increase in results across the board right now for brands and individuals who use "coronavirus" or "COVID-19" keywords in their ads… especially in the info-product space!

?In summary, so far, Facebook ad CPMs are at historical lows. Reach is flying through the roof with more users online each and every day, and advertisers dropping like flies - especially brick and 

This presents a huge opportunity for companies who are still operating… there has never been a better time to invest in Facebook ads!

If you want to take advantage of this huge opportunity, book in a free social media consultation at www.calendly.com/soarwithus