Here Is How Small Business Owners Can Use SEO to Their Advantage
Shane Barker
Founder @TraceFuse.ai | The Amazon Review Expert | E-commerce Strategist | Influencer Marketing Specialist | Keynote Speaker
For small businesses, it’s crucial to build brand awareness and visibility. Your business can’t grow if consumers don’t know about you. One of the best ways to build visibility is through search engine optimization (SEO).
Before making a purchase, more than 65% of American consumers conduct product research online. So, regardless of the industry or the business you are in, it is crucial to optimize your digital presence.
When your potential customers are searching for a product or service on Google, you need to be visible to them. That’s where small business SEO can help you. In simple terms, it’s a strategy that can help your website feature on the top of the search engine results pages (SERPs).
While SEO can deliver exceptional results, it requires a lot of time investment. Thankfully, some hacks can help you speed up this time-consuming process. Let’s take a look at some small business SEO tips that can help you boost the growth of your brand.
HANDPICKED RELATED CONTENT:
- 91 Experts Share the Most Effective SEO Tips to Drive Traffic to Your Website
- SEO For Nonprofits – 5 Tips on How Nonprofits Can Improve Their SEO Today
Small Business SEO Tip #1: Research Your Keywords Well
What are the keywords that consumers are likely to use to search for you in the search engines? For example, if sell handbags, consumers may use words like “purse” or “women’s bags” in their search queries. You need to optimize your content and website for the most popular search keywords.
To find the right keywords, you can use tools like the Google Keyword Planner, KWFinder, or Moz Keyword Explorer.
These tools are very simple to use. You can type in your target keyword and find all of the relevant keyword combinations for your content. Based on which keywords are the most popular, you can figure out what people are searching for.
However, it’s not always a good idea to use the most highly searched keywords. Big businesses with high domain authority will be vying to get the top rankings in search results for those keywords.
Continue reading this article on Shane Barker's blog.