Here Is How Reddit Can Help You Grow Your Business

When you think about social media marketing, you probably think about popular platforms such as Facebook, Instagram, and Twitter. However, due to their sheer popularity, these platforms are being invaded and exploited to the fullest by marketers.

Cutting through the noise and reaching the right people often becomes a challenge. Which is why you should start exploring alternate social media platforms such as Reddit.

Reddit may not be your first choice when it comes to social media marketing. However, when done correctly, Reddit marketing is an extremely effective way to increase website traffic.

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It can also reinforce your brand’s reputation and establish you as an authority figure in your industry. Before discussing some handy Reddit marketing tips, let’s first take a look at why the platform is so important. Understanding Reddit

The slogan of Reddit rightfully describes it as, “the front page of the internet.” Simply put, Reddit is a news aggregation and discussion website.

Redditors share information pertaining to different categories (known as subreddits) such as politics, technology, history, art, and more. They can also upvote or downvote content shared by their fellow Redditors. When a thread gets enough upvotes, it is featured on the Reddit’s homepage.

According to Alexa, Reddit is the fifth most visited website in the U.S. It also has more than 330 million active monthly users and gets more than 21 billion screen views per month.

This puts Reddit at par with other social media platforms such as Twitter and Pinterest.

It is also interesting to note that the U.S. accounts for more than 38% of Reddit’s desktop traffic.

According to We Are Flint, 42% of internet users between the ages of 18 and 24 years old have visited Reddit. The users from this age group are more likely to be internet-savvy. Therefore, if they find a piece of content that impresses them, they may share it on Reddit as well as other social networking websites.

Image via Statista

9 of the Best Reddit Marketing Tips

If you are a digital marketer, it is high time you start exploring the endless possibilities of Reddit marketing. However, successful Reddit marketing requires a well-planned strategy.

It isn’t just about sharing content that promotes your brand/website. One wrong move could put you in the league of spammers and even get you banned from the website.

Here are a few effective tips that will help you ace Reddit marketing:

Continue reading this article on Shane Barker's blog.