Here is how to have Confidence in your Writing

Confidence is something SO many women entrepreneurs struggle with when it comes to writing a book.

Whether it's doubts about their story, fear of how readers will respond, or just the overwhelming nature of where to even begin, the process can feel daunting.

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“Will people really want to read what I have to say?”

“What if my book doesn’t sell?”

“How do I make sure my writing is good enough?”

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These questions often lead to hesitation, and sometimes, the dream of writing a book gets put on hold indefinitely.

But here’s the truth: confidence in your writing doesn’t just come from the act of putting words on the page.

It comes from planning your book for success right from the start —by writing a book that is strategically aligned with how you’ll market it.

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That’s right—having confidence in your book begins with planning a ‘marketing-optimized’ book.

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You see, when women in business think about writing their book, they often focus on the content.

While content is crucial, it’s only part of the equation.

Many entrepreneurs pour their hearts into writing but feel lost when it comes to the next steps.

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And here’s the catch: the confidence struggle usually isn’t about the writing itself—it’s about the fear of what happens after the book is written.

Questions like the following create uncertainty:

How will I reach readers?

How will my book stand out in a crowded market??

How will I make an impact with my book?

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This is where the solution lies—not just in writing, but in writing with a strategic plan that includes marketing from the beginning.

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So, let’s flip the script on the traditional approach.

Instead of writing a book and then figuring out how to market it, people who get my help start with a clear marketing plan and here is why:

When you know how your book will be marketed from day one, you’ll have far more confidence in both the writing and its eventual success.

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Here’s how this works for people who get my help:

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You’ll start with defining your Outcome: Before you start writing, ask yourself what you want your book to achieve.

Is it to establish you as an authority?

To generate leads for your business?

To inspire others with your story?

Knowing your desired outcome will shape everything—from your content to how you market it.

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Next, you want to know your audience: With a clear outcome in mind, identify who you’re writing for.

Understanding your target audience will not only give you direction for your writing but also help you tailor your book to meet their specific needs and desires.

Confidence skyrockets when you know exactly who your book is for and how it will serve them.

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And then we’ll plan your marketing strategy: Don’t wait until your book is finished to think about marketing.

Instead, build your marketing plan as you write.

This includes everything from deciding where to sell your book, how to promote it, and how to integrate it into your larger business strategy.

Imagine knowing from the start that your book will be featured in industry events, promoted through collaborations, and tied to your programs or services.

That’s confidence!