Here is a guide to help you generate leads using ABM content syndication

Are you trying to find a low-cost method for generating quality B2B leads?

If so, you've most likely created a content marketing plan and executed it. Additionally, you probably have gathered a library of high-quality content to target prospects at different stages of the buyer's journey.

For a B2B lead generation strategy, lead magnets aren't the only way to collect contact information. You must use account-based marketing (ABM) to target specific market segments that are constantly seeking your products.

As a beginner in the content syndication realm, you might wonder if ABM is worth your time. You might also be unsure how to get started.

To help you with the process of using ABM content syndication to generate leads, we have put together a quick guide.?

The Benefits of Content Syndication and Account-Based Marketing

Content syndication provides a number of benefits, including increased brand exposure and impact. It also provides quality backlinks from trustworthy websites to your website. Even better, it can help you boost inbound traffic to your website by extending the life of your content.

The right syndication providers can connect you with quality prospects who are farther along in the buying process. By avoiding the need to ask leads about their stress areas and requirements, your sales staff can save time and energy.?

Content syndication via ABM allows you to create leads at every stage of your sales funnel. ABM can also lead to increased revenue and sales.

What we really appreciate about ABM content syndication is that it enhances your brand credibility and reputation. As a result, your company is associated with an established and authoritative website. Consequently, your brand image improves and you can attract more quality leads.

Why should content differ?

It's the same story in the age of the internet. Syndication is a way to "recycle" your online content. A well-done syndication campaign can drive traffic to your website, reach a wider audience, and hopefully turn some of them into customers. 65% of B2B marketers use content syndication as a core lead generation tactic, according to a 2017 survey by Salesbox.

B2B Leads Generating Using ABM Content Syndication

With all the benefits that content syndication offers, you must be excited to implement it into your ABM strategy. Fortunately, we've already put together a guide to assist you with ABM content syndication.

In order to develop an effective ABM content syndication strategy, follow these steps:

1.??Invest more time in researching your target segments

If you've used account-based marketing strategies, you must already know your target segments. In addition to their job function, industry, revenue, employee size, and so on, you also have a good understanding of their demographics. In order to successfully syndicate content, you need to gain a deep understanding of your audience. Take a more in-depth look at their goals, ambitions, interests, and stress points. Examine their current situation and what they wish they had in terms of skills and resources.

2.??You Should Develop A Content Strategy That Is Unique To You

Creating a content library that resonates with key players in your target accounts is the next step. Researching the market will give you an idea of the problems they are facing.

You should develop original, high-quality materials that address their concerns and offer solutions to their problems. Create a content strategy and agenda for a collection of top-performing blog articles, e-books, definitive guides, seminars, and other materials. We find it beneficial to transform textual content into more visually appealing media, such as infographics, slideshows, e-books, webinars, etc.

You may even conduct a webinar and write a blog post to highlight the main points. You can also create an infographic to highlight the most significant points from a whitepaper. Creating new versions of the old content is a low-cost strategy for extending your audience.

Bottom-of-funnel leads, on the other hand, want to know why your solution is the best fit for their needs. For illustrating benefits and generating qualified leads, we recommend using case studies.

3.??Plan your lead nurturing strategy

It won't be enough to syndicate ABM content in order to generate high-quality leads. If you wish to maximize the ROI of your marketing strategy, you must develop a plan for nurturing those leads. Your salespeople should become familiar with the prospects' needs by chasing them down. To guide them along the sales funnel, you can send them an autonomous email sequence.

4.??Evaluation and improvement

As with any marketing campaign, analyzing the effectiveness of your ABM content syndication plan is crucial. Rank your syndication partners based on the quality and quantity of leads they generate. Determine how many of those leads turn into customers. Take these perspectives into account in order to make better decisions.

This is How ABM Content Syndication Drives Revenue & Growth.

If you want to boost your ABM campaigns, content syndication is for you. Content syndication can deliver significant benefits to your campaigns provided they are executed flawlessly or you work with a proven content syndication provider.

Once you start syndicating and promoting your content, you'll begin to notice the difference in your pipeline growth and how easy it is to close the new business because leads will be nurtured and will view you as a trusted partner.

Have you tried to engage with qualified B2B leads through ABM content syndication? We'd love to hear about your experience.

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