Here Are Are The Exact Words To Use When Cold Calling An Inbound Lead

One of the most common questions I'm asked is how to follow up with a prospect after they've downloaded content in a way that doesn't feel salesy.

Here's a cold call I received after downloading an ebook and a suggestion on how the SDR could have improved it.

Click Here To Download My Inbound Cold Call Script

After you cold call, send this email:

Subject: {first name}, did this make you more awesome?

Hi {first name},

If my marketing software is working, it looks like you checked out our 14 Ways to Attract More Qualified Leads.

Usually folks that see the guide tell me one of three things:

1. “Thanks for the resource Josh; however, at this time I’m just educating myself on new ways of attracting and hiring talent.”

2. “While I’m educating myself on new ways of attracting leads, I’m also open to learning more about X”

3. “Please call as soon as possible. I’m looking at my talent acquisition strategy and would like to take a look at what X has to offer.”

Which one of these buckets do you fall into, {first name?}

Your response will allow me to better gauge your interest, so that I can help you be more awesome. 

Thanks again for checking out the guide.

Best,

Josh

One last thing . . .

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