HERE IS ANOTHER REPORT THAT PROVES WHAT CONSUMERS WANT IN ORDER FOR YOU TO INSPIRE, ENGAGE AND CONNECT WITH THEM THAT OUR INDUSTRY CONTINUES TO IGNORE

WHY IS IT

That research consistently shows ways Brands & Retailers can “UP THEIR GAME” and they just DON’T DO IT”?

It is time for Brand Manufacturers and Retailers in the Home Category to adopt Nike’s famous slogan.

JUST DO IT

OR BECOME IRRELEVANT,?which will be the outcome of NOT acting yourself into thinking which needs to replace the common mantra of trying to THINK yourself into acting.

Nothing happens unless you act, period.

HERE IS ANOTHER REPORT THAT PROVES WHAT CONSUMERS WANT IN ORDER FOR YOU TO INSPIRE, ENGAGE AND CONNECT WITH THEM THAT OUR INDUSTRY CONTINUES TO IGNORE….WHY IS IT?

Here are two of the highlights. The link to the article is below

AI-Powered Personalization:

"AI will help us create these tailored experiences at scale"

It references personalization, BUT it can do so much more. How about Brands using AI to develop "RELEVANT CONTENT" that can be pushed out on their API feeds to retailers? NOT the vanilla descriptions that all are similar, but something that would and could connect to the consumer. HELP your retailers inspire, engage, and connect using AI to create relevant content.

We wrote two articles relevant to this in the past.

The first is how products are NOT found in search, because the content just isn't there. Read it here: https://lnkd.in/e2eZhs9U

The second article relates to our industry ignoring Social Commerce with content. Social Commerce is outpacing e-commerce, today and will outpace it in two years. Read It here: https://lnkd.in/eHs-2HBR

Video Dominance:

"If you thought video was big now, just wait. A whopping 84% of consumers say they've been convinced to buy a product after watching a video (Wyzowl, 2022). But it's not just about traditional video anymore. We're talking short-form content, live streaming, and interactive video experiences. Time to brush up on those video skills and invest in quality equipment"!

WHY IS IT that both Brands and Retailers continue to ignore this HUGE engagement platform?

We wrote about this several times. Read one of the articles, HERE:

https://lnkd.in/ge4acrPc

I just wanted to highlight the two, VERY SIMPLE strategies and tactics that Brands and Retailers can implement now, that can help change the paradigm.

If your business isn't performing and you are not embracing what works, I ask again, WHY IS IT?

Yes, there is more you can derive from this short article. You can read it below

https://agencyinsights.substack.com/p/the-hidden-power-of-mece-in-strategic?utm_source=post-email-title&publication_id=2366862&post_id=147888665&utm_campaign=email-post-title&isFreemail=true&r=fhga3&triedRedirect=true&utm_medium=email