Here are the 3 top social media tactics you need to know:

Social media marketing isn't solely about getting the most likes.

It's about getting results.

Here are the 3 top social media tactics you need to know:

1) Focus on the right metrics.

Likes and followers are vanity metrics.

Instead, focus on:

? Click-through rates to your website

? Conversation rates

? Leads and sales

It's all about the ROI (return on investment).

2) Create content that adds value.

Your content should:

? Educate (how-to)

? Entertain (stories)

? Inspire (transformations)

? Inform (news & updates)

? Solve problems

If your content doesn't add value, people won't care.

3) Engage with your followers.

After posting, engage:

? Respond to comments

? Respond to DMs

? Ask questions

? Create polls

? Create quizzes

? Host giveaways

? Repost user-generated content

Engagement is key to building a loyal community.

Bonus: Don't rely solely on social media.

Build an email list.

Why?

1) Emails have a higher conversion rate.

2) You own your email list. You don't own your social media followers.

In short: Focus on the right metrics, create value with your content and engage with your followers. Don't rely solely on social media.