Here are 10 ways SEO split testing can benefit your content strategy | Visualytes

An SEO impact analysis is a process of making small changes to a group of pages and monitoring the results.?

Pages with similar intent are split into Control and Variant groups (e.g., category pages or vendor pages on a marketplace site). A great way to validate what effect a suggested SEO optimization will have with a statistically valid result.?

And the best part? No bad SEO split tests! Knowing how an SEO optimization will perform (based on test results) before it is implemented is invaluable.

These are 10 ways SEO Split testing can benefit your content strategy:

1. You can clarify why you implemented optimizations based on positive tests.
2. You can save dev dollars by only sending dev requests that have a positive result.
3. You can prove to the dev team why SEO optimization is a priority to the business based upon the relevance of a test and future revenue.
4. You can achieve your SEO goals faster by implementing SEO split testing.
5. You can prove to the dev team why SEO optimization is a priority to the business based upon the relevance of a test and future revenue.
6. You can tie revenue and future revenue to positive tests and optimizations.
7. You can save time that you would have wasted on optimizations that have negative test results or no change test results.
8. You can find lifts to organic traffic with positive SEO split tests.
9. You can protect against reducing organic traffic with negative SEO split tests.
10. You can focus your time on SEO optimizations that will have a positive impact rather than ones that will bring a negative change or no change at all.?

Let us know in the comments below, What do you think about it?