The Herd Speaks: Why the Power of Social Proof is UNDENIABLE

Last week, we ordered takeout from a tiny Korean restaurant, Mandu. The place was a few blocks away, and we had never visited before. Never looked it up online, never saw an advertisement, never had a friend tell us about it or even checked out its reviews.?

But for the third time in a month, as we drove by, there was a line of at least 25 people long waiting to get into it.?

That? That told us all we needed to know.?

It was DEEEEE-LICIOUS. And we’ve already told three people about it.

The Psychology of Decision-Making

The human brain loves a shortcut. We thrive when decisions can be made on the spot; we take in information en masse (like the line forming not once but multiple times outside Mandu).?

Why?

Fundamentally, we’re wired for community and connection–which means we naturally look to the behavior and experiences of others to guide our choices. In our hyper-connected digital world, this psychological principle can be observed in seconds. Reviews, testimonials, videos, likes, shares…everything means something in the reputation and trustworthiness of a business.

Proof of Popularity

That line outside Mandu was the proof of quality food and good service. The same principle applies in the business ecosystem.

When someone raves about your services and endorses you with a colleague, or even refers you to someone they know and respect, all this proof become a compelling force that organically grows your influence, your credibility, and your business.

Where’s the line forming around your business? And if there isn’t one, what do you need to do a little differently?

Talk about the power of social proof!?

When you have a quality ‘product’ that you’re delivering confidently, consistently…

When the messages you’re sharing on social media are actively building an army of loyal brand ambassadors…

When you’re growing and nurturing relationships with the right people…

The world takes notice. And big things start happening in your business.

Remember: it’s one thing for you to tell folks how great you are, but it’s a completely different level when others are doing the talking!?

And this can only happen when you’ve got your ducks in a row–you know, the ones following the mama duck, which is your incredible ‘product!’ Your messaging, your website, your social media presence, your visibility opportunities…

We just so happen to specialize in these ducks and would love the opportunity to help you with yours!?

Here’s how:

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