Herbal Profiles #45

Not me being 8 editions behind on Linkedin!

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Did you know that 45% of Gen Z have never consumed alcohol? They’re choosing healthier, non-alcoholic options instead. It’s not just about cutting out alcohol completely but being more intentional with what we drink.

The non-alcoholic beverage market is booming, with a projected growth rate of 7.4% from 2024 to 2030. But there’s more to it – people are loving functional beverages with THC, CBD, adaptogens, and nootropics, which offer benefits like improved focus and relaxation.

I truly believe that soon, these adaptogenic and nootropic drinks will be as common in social settings as beer and wine. Imagine matching your drink to your mood or the occasion, getting both pleasure and wellness in one go. This movement towards diverse beverage options is all about having the freedom to choose what fits your vibe for the day.

And this is exactly why this newsletter exists – to destigmatize these amazing drinks and showcase how they can seamlessly fit into your life.

As always, if you know anyone doing cool shit in the industry, please shoot me an email or fill out this form.

And with that, let’s get into it!

News Round Up

• GOP Congressional Committee Approves Bill To Block Marijuana Rescheduling While Rejecting State Cannabis Protections Amendment - The GOP congressional committee has approved a bill that prevents marijuana rescheduling, rejecting an amendment for state cannabis protections.
• Ohio Bill Would Introduce Roadside Saliva Tests To Help Determine Marijuana Impairment - Ohio’s new bill proposes the use of roadside saliva tests to determine marijuana impairment among drivers.
• Dr. Matthew Hill: How Cannabis Impacts Health & The Potential Risks - Dr. Matthew Hill discusses the health impacts and potential risks of cannabis use.
• New Minnesota Law Allows Breweries To Sell Hemp THC-Infused Drinks On Tap - A new Minnesota law permits breweries to sell hemp THC-infused drinks on tap.
• Congress Asks FDA For Hemp-Derived Cannabinoid Powers In Spending Bill - Congress requests the FDA to gain regulatory authority over hemp-derived cannabinoids in a new spending bill.

Featured Story - Farm Bill History - Part 3

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Shop Sober(ish)’s Giggle Grass Bundle

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Founder’s Corner - Founder's Spotlight - Tom Fernandez & Jamie Hunt - Altua Cannabis Spritzer

Discover the inspiration behind Altua’s unique THC-infused beverages straight from founders Tom and Jamie. Learn how their passion for high-quality ingredients and an elevated drinking experience is reshaping the market. Dive into their journey and the challenges they’ve overcome in this exclusive interview.

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