Henrik was headhunted in 2022 and helped make LANDMECO known in the US and Canada: There's more to come

By Mikael Sand

In 2022, Henrik Bl?sbjerg, Regional Sales Director, was headhunted by LANDMECO. The appointment was one of LANDMECO's ways to focus and accelerate the development of the US and Canadian markets.

With more than 20 years of experience in the poultry industry in the US and Canada, Henrik Bl?sbjerg brought a wealth of experience to the new job.

In Canada, the already established market was to be further developed, while in the southern part of the USA, a network of dealers was to be built up to sell the pan systems with feed for chickens that LANDMECO has in its product portfolio.

‘When I started, no one in the US knew what LANDMECO was. So we attended a lot of trade shows, visited dealers and customers. And we've done that continuously, and it has paid off. Today, I would say that everyone in the poultry industry in the US and Canada knows about LANDMECO,’ says Henrik Bl?sbjerg.

In 2023, the Regional Sales Director had around 130 travelling days, and 100 of them were to the US and Canada.

‘The goal from the beginning was to get a foothold in the US, and I think we've actually achieved that,’ he says.

With markets as large as the US and Canada, the plan is to accelerate even more, and to do so with the persistence and presence that is essential for growth.

‘We are currently in the process of finding the right salesperson in the US, and it must be someone who knows the American version of the industry and has a network within poultry,’ says Henrik Bl?sbjerg, who continues:

‘When the new seller is found, we have a good starting point. The feeding pans we offer from LANDMECO largely fulfil the wishes or requirements of consumers when it comes to ecology, environmental sustainability and animal welfare.’

By journalist Mikael Sand, JVR Consult, Tlf.: 30561992 og mail:?[email protected].