Helping you protect your brand reputation on the LinkedIn Audience Network
We know that reaching professional buyers in a trusted environment remains a critical priority for you, and earlier this year, we shared our Feed brand safety score (trending at 99%+, October 2021 to June 2022) to help you better understand our commitment to helping ensure you show up the right way with your audiences. We are continually investing in developing new tools and offerings designed to support your brand safety efforts, so we are excited to share with you some of the newest offerings we’re introducing on our LinkedIn Audience Network.??
Providing granular control over your media investment
We’re excited to bring you a new Brand Safety hub where you will have the ability to boost your advertising performance on the LinkedIn Audience Network, while customizing your brand safety guardrails. Some of the features included in the Brand Safety hub are:
You can now review the comprehensive list of publishers that make up our Audience Network at any time, complete with site and app URL information. You can easily access this list of publishers via the new Brand Safety hub in our Campaign Manager platform allowing you to quickly download a list of all the publishers that make up the LinkedIn Audience Network.
You can now create, upload, and apply custom allow lists alongside block lists, thereby prioritizing the publishers that meet your own brand safety guidelines. This is in addition to our machine learning powered checks in place that help ensure that your brand messages land in brand-safe environments and category blocking, using IAB Tech Lab content taxonomy categories, which is available when you create a campaign.
If you currently leverage DoubleVerify to avoid unsuitable content and align with contextually relevant inventory, you can now import and apply DV Authentic Brand Suitability and DV Custom Contextual solutions with ease across LinkedIn Audience Network-enabled campaigns, to reach desired professional audiences across third-party apps and sites that are aligned with your brand’s needs.
Proactively protecting your brand at scale?
As you may know, the LinkedIn Audience Network enables you to reach targeted professional audiences across multiple touchpoints to help boost performance across your advertising objectives. One of our top priorities is to help you promote your content in relevant and brand-safe environments so that you can safely scale your campaigns and reach your intended audience without compromising on campaign performance. Through our network-wide brand safety and invalid traffic integrations with DoubleVerify, Integral Ad Science and Pixalate, we work to help ensure that your ads show up in the places, across our network of vetted publishers, that will have the greatest impact and be seen by the professionals you intend. These pre-bid integrations help filter out high-risk inventory before the bid is even placed for all of your campaigns.?
We’re in it with you
At LinkedIn, we strive to create a safe and trusted professional community for our 875 million+ members and we have the unique ability to connect brands with millions of professionals, at scale. We’re excited to partner with you on evolving the ways by which you can expand your B2B campaigns while continuing to invest in strategies that help protect your brand on LinkedIn and across our network of publishers.
For more details on these exciting features visit our Brand Safety hub help center article or learn more about the LinkedIn Audience Network here.?