Helping you find your brand purpose in 30 steps

The full 30 Steps to Purpose series is now available as a single, free of charge pdf.  To receive your copy, click here.

?It started with a challenge to ourselves. How do we live up to our own purpose at Verity London of supporting brands so they can contribute to making the world a better place? It’s something that’s now become vital, especially in the current climate. 

Purpose driven businesses grow three times faster than their competitors and are more likely to be more profitable. Having purpose - an aspirational reason for being beyond profit - benefits employees, customers, communities and the environment. It also helps create long term business direction and build sustainable growth.  

But, we know brands have to get it right. Otherwise they risk being accused of jumping on a short term purpose bandwagon or of purpose washing. So how to ensure authenticity and success? Is there a magic formula to follow?  

That’s when the idea for our ultimate, free 30 step bitesize series came about. By thinking of the steps we take our clients through on their road to more purposeful business. And by distilling these down into 30 manageable bite-sized chunks for competitive brands ready to stand up, lean in and create thriving futures for both business and society.  The steps help you consider how you can uncover your unique purpose positioning, develop a framework for delivery, and communicate your purpose to build a culture, grow advocates and deepen stakeholder relationships through more meaningful conversations.  

Purpose is an evolutionary process. It doesn’t happen overnight. But our one step a day for 30 days approach will get you started. You may already be doing some of these things. But going through the series in its entirety will help you build solid foundations for a purposeful future. Because it’s good for business. And because it’s simply the right thing to do. 

Through the series, we cover everything from defining purpose and who is responsible, how to articulate your purpose statement and create rewards; through to how to set the strategy for purposeful communications and innovations. 

The full 30 Steps to Purpose series is now available as a single, free of charge pdf.  To receive your copy, click here.

For more information on how Verity London can help you, get in touch [email protected]