Helping Women Business Owners Achieve Prosperity: an interview with Ruchi Pinniger, Founder/CEO of Watch Her Prosper

Ruchi Pinniger is the founder of Watch Her Prosper?, an organization dedicated to providing the financial mentorship, support and services that women-led service-based business owners need to succeed today. Sometimes called a “financial therapist” by her clients, Ruchi is committed to helping women business owners create prosperity on all levels — so that the passion and purpose they carry on the inside matches their bank account on the outside. ?

Ruchi shares her personal story of growing up with a single mother, the lessons she learned about money and happiness, and how her own experiences have shaped the holistic approach she now brings to her clients. She discusses her passion to aid women in understanding their financial numbers and become more successful and prosperous.?

Ruchi knows the role that spirituality and mindset played in helping her to achieve professional success and prosperity, and highlights the need for each one of us to listen to our own intuition and overcome fear as we navigate life's inevitable transitions.?

"This gift was a gift from the universe, allowing me to step back, allowing me not to be in the day to day grind and to really listen to the messages coming to me. And that was for me the biggest transformation, because when I started to listen to those messages and those gifts coming, I started to hear all these amazing, creative, talented women that talked about how they started businesses and now feel really overwhelmed by the numbers. They love what they do. They're passionate about it. They're great at it, but they have no idea about the numbers. They ignore them." - Ruchi Pinniger

Themes explored:

- Notice the times when you are the most excited and happy. Ruchi, with the urging of her family, followed her mother into the finance industry. She worked first for an accounting firm, and then on Wall Street for 15 years. Yet she noticed that the moments that she was most excited and happy were when she was doing something with others, either as a mentee or mentor, or within the women’s network

- Listen to the messages coming to you. Ruchi noted the importance of working with a coach who encouraged her to step back, to not be in the day-to day grind and instead to really listen to the messages coming to her. As a result, she began to meet amazing, creative, talented women who started businesses, but were overwhelmed by the numbers and could use her help.

- Recognize when fear is holding you back. Ruchi was able to take a sabbatical from her corporate job on Wall Street, during which time she tried cake decorating, floral decorating, and volunteered for a non-profit. She enjoyed them all, yet, after the sabbatical ended, she found herself back in her corporate position! She recognizes now how the underlying fear of change, of not knowing, held her back.?

- If you try something different and it doesn't work, just keep trusting. And, it’s never too late for a change. Ruchi decided to transition to a position in human resources, thinking that it would satisfy her desire to help people. Instead, it was a terrible experience; she was miserable. Ruchi is now living her mission, providing financial mentorship to women business owners, although she didn’t start this business until she was already in her 40’s.?

Listen to the episode to learn more about Ruchi's journey.

About the guest:

Ruchi Pinniger is the Founder/CEO of Watch Her Prosper?, a sought-after small business financial guide and mentor, and author of the small business finance advice column Ask Ruchi. After close to 20 years in the corporate world, primarily on Wall Street, she was called to work with women to ensure they live their most prosperous lives.?

Ruchi and her team at Watch Her Prosper take a holistic approach to working with their clients, providing financial guidance/business advisory, bookkeeping, and tax-time readiness, all with a twist of spirituality and mindset.?

Her work has served hundreds of women and has been featured in Millie Magazine, Best Self Magazine, Seema Magazine, BBC.com and on SiriusXM Karen Hunter Show. She is based in New York City and lives with her husband and incredible teenage son.?

Website: watchherprosper.com

Instagram: https://www.instagram.com/watchherprosper/

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