Helping store teams adapt to Covid related changes

Retailers have made more changes faster in 2020 than at any other time in history. To say that change is constant understates the accelerated pace of change we experienced last year!

Store associates have been the heroes of this story. Their can-do spirit. Their flexibility. The way they’ve navigated the health risks. Their smiles through their masks.

However, questions for the new year arise. While we applaud their entrepreneurial spirit, are store associates still acting in ways that promote the brand? Are all stores unified in consistently promoting the brand?

Just being open is not good enough. Reduced mall and store traffic has put more pressure on conversion rates. Promoting the brand through a single unified voice across all associates is more important than ever.

Measure the behaviors of store associates

Remember the adage “measure what you want to manage.” In this case the challenge is to measure whether store associates continue to deliver brand defining customer experiences.

To respond to the accelerating rate of change in brick and mortar stores, becco has introduced new methods to measure and track the behaviors of store associates. And provide store leaders new tools to insure that all associates are operating on the same page.

To learn more about how we track the behaviors of store associates to drive consistently great, brand defining behaviors, select one of the following:

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We’re all in this together…

All of us are going through lots of change. The good thing is that as retailers, we’re strong and resilient. At becco, we’re ready to help wherever we can.

Through this series of posts, we’re going to explore ways that retail leaders can partner with their store associates to offer consistently great, brand defining customer experiences. Please pass this note on to your friends and colleagues!