Helping Our Friends from Down Under Playfully Enter the U.S. Market

DNA Energy is flipping the switch on energy management in Australia with a hardware-enabled SaaS platform that transforms “dumb” assets into “smart” ones—delivering real-time demand response benefits for businesses and the grid alike. After achieving proven success at home, they were ready to light up the U.S. market—one of the largest and most complex energy sectors in the world.

When DNA Energy approached Doer/Maker, we saw an exciting opportunity. Helping bold brands make meaningful connections is what we do best—it’s in our DNA.

Market Insights We leaned into our deep understanding of the U.S. energy market to identify where DNA Energy’s solutions could shine brightest. From mapping out competitors and customer types to exploring strategic partnerships, we helped uncover key entry points with maximum impact potential.

Connector and Facilitator Finding a way in is easier when you know the right people—and we do. We tapped into our network to introduce DNA to key players in the energy ecosystem, including potential clients, partner organizations, and two speaking opportunities (and counting). These connections were critical for establishing credibility and momentum.

Messaging That Resonates With a growing platform and new connections, DNA Energy needed a way to clearly communicate their value to diverse audiences. We created a messaging matrix that highlighted their strengths and market differentiators, tailored for asset owners, utilities, and investors.

For DNA, we developed:

Targeted Messaging: Custom-crafted messages to speak directly to the needs of asset owners, utilities, and investors.
Proof Points: Highlighting real-time feedback, scalability, and enabling technologies.
Content Themes: Showcasing DNA Energy’s transformational role in the energy transition.

The Story

Our collaboration with DNA Energy produced sharp, memorable messaging for their first wave of digital campaigns. These featured attention-grabbing headlines that showcased DNA’s unique ability to transform “dumb” assets into “smart” ones. The narrative? Ordinary systems become extraordinary—with measurable benefits for both the environment and the bottom line.

We knew that what worked in Australia wouldn’t automatically translate in the U.S. market. To bridge the gap, we honed in on universal pain points like sustainability, ROI, and data intelligence—all while injecting humor and personality to stand out in a crowded, historically conservative field.

The visual design was equally bold, incorporating elements like the iconic DNA strand and clean typography to reinforce brand identity across platforms.

With DNA Energy, we didn’t just help them enter a new market; we set them up to thrive in it.

Results That Matter

Increased Visibility: DNA Energy captured attention and built a recognizable presence in key U.S. markets.
Lead Generation Growth: Strategic connections and campaigns led to meetings with high-value prospects.
Meaningful Partnerships: Introductions facilitated by Doer/Maker turned into long-term business relationships.

At Doer/Maker, we don’t just help brands break into markets—we help them thrive. If you’re ready to spark something big, let’s do this.