Helping our customers build customer intimacy and a long-term relationship with digitalisation.

Investing time in studying the megatrends of the world, helps think through your own positioning and direction. In a recent Forbes article, out of the 9 technology trends for 2018 outlined, six out of nine had a connecting point with digitalizing industrial assets and the Distence strategy. One, which I left out, the datafication of our lives, also has an interesting angle. In a recent talk at the Nordic IoT Week in Helsinki, Liviu Babitz (Cyborg Nest) had on one of his slides the quote: “I sense, therefore I’m…. MORE”. This quote applies directly in full to the digitalization of assets and the application of edge computing technology in making industrial assets sense more and be more intelligent. The benefit, the “MORE”, is undeniable. Longer life of the asset, higher uptime, more sales, innovative smart services, lower operating cost, just to name a few. All resulting in a higher ROI, not only for the asset, but also for the underlying process and business. Another, perhaps less quantifiable quality of “sensing”, is customer intimacy. Through digitization we get transparency, we are more aware of the assets condition, how it is being used, who is using it and where. Our customers understand how the assets they have delivered to their customers perform the way their customers use the assets. This builds customer intimacy, the ongoing business relationship, regardless of geographical location and increases customer satisfaction and subsequently loyalty and ultimately sales. And thus, customer intimacy can be quantified.