Helping local businesses through various marketing platforms
Dear Jennifer,
You make juggling look easy! Whether we see you as a working mom, stopping in on your client’s video shoots or heading up big PR events, you never seem to miss a beat. I want to be this way too but more specifically when it comes to leveraging various marketing platforms for my local business. I can’t seem to keep all the balls in the air let alone decide which ones to pick up in the first place.?
Do I focus on Google Business Profile? Should I invest in Nextdoor Ads? Or are YouTube ‘Shorts’ the way to reach my largest demographic? Where should I start?
Help!
?Sincerely,
Struggling Juggler?
Dear Struggling Juggler,
I’ll be honest, it’s taken me a bit to master this whole juggling thing and I’m always a work in progress - but I so appreciate your compliment!?
I hear you when it comes to finding all these marketing platforms overwhelming. You’re not the first person to say that and surely you won’t be the last. As you already intuitively know, we can’t all be great at everything so it’s always a super idea to refer to the experts when you’re struggling - thank you for bringing me along.
Mastering various marketing platforms and strategies is an expertise of Digital Sargeant. To put it simply, a marketing platform is a way to market your company to its target audience. So where do we need to go to find your best potential customers? As a general rule, here are standard online marketing platforms to consider:
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For Social Media marketing, Facebook and Instagram are often the most popular go-tos. We suggest the 70-20-10 rule which dictates that 70% of your company’s social media content is original and informative, 20% is relevant and 10% is self-promoting. Mixing content in this way keeps things oh so fresh and ensures your audience remains engaged.
Email marketing is used by over 90% of B2B marketers, according to Hubspot. MailChimp is an excellent and user-friendly email marketing program for your local business to consider.
By next year, experts predict that video will account for 82% of all internet traffic. Video marketing is quickly becoming the #1 way for consumers to digest marketing messages. We recommend spending your efforts on YouTube & Vimeo and consider taking advantage of 1 minute videos or less!
Search Engine marketing is a huge beast and covers many channels! Whether it’s content marketing for your blog, local business marketing on Nextdoor or review gaining strategies on Google Business Profile, this will be your bread and butter for success.
When you’re ready to begin juggling, consider Digital Sargeant for your marketing success. Also be sure to check me out on YouTube where I cover topics like Nextdoor, Instagram & blogging strategies!
Best,
Jennifer Sargeant
Digital Sargeant
Want to ask Jennifer a local business digital marketing question?
Ask now by going to:?https://www.digitalsargeant.com/ask-jennifer-sargeant