Helping High-Level Entrepreneurs Build Robust Personal Brands!
Sugira Rubasha
Marketing Executive | Driving strategic growth and brand visibility through innovative marketing solutions that deliver measurable impact.
Hey guys,
Thank you for tuning in. I hope to provide you with some valuable insights.
I want to discuss something incredibly powerful that I believe can help you on your journey.
Let me tell you a story.
The other day, I accidentally attended an event held by Fishburners here in Sydney, Australia.
I say "accidentally" because I was so close to not attending—I was engrossed in my work.
However, as I was nearby, my mind said, "Just go."
It was an event to practice pitching. What is a pitch, you may ask?
A pitch is a way of expressing who you are and how you plan to solve problems in the world. It’s about expressing YOU!
The amazing Peter Browne gave excellent advice on how to present a pitch.
We practiced what is called an elevator pitch. In 30 seconds or less, you say: who you are serving, what problem they have, and how you solve it.
This exercise truly made me think about our clients.
It made me express that out loud, and I was fascinated with the result.
Do you want to hear how it went?
It made me truly think about who we are serving.
You see, we serve high-level entrepreneurs who don't have time to create content and all the hassle that goes into producing content on social media platfroms.
This realization made me value our clients even more.
I appreciate them deeply.
What I have found in common with our busy founders is that they always had the vision to create a lasting legacy, something to be proud of, for their children to see their amazing work.
They all have family values, morals, and principles.
They are all extremely ambitious wanting to dominate their niche and be the key person of influence.
It made me grateful for how we are serving them and helping play that role.
Let's delve into the mindsets of these highly successful founders.
Collins Mayaki
Collins is the CEO and founder of Wealthy You. He wanted to build his personal brand seperate from the company and document his legacy to share with the world.
When he first met me, he was impressed by my discipline in posting content.
He always had the vision to inspire, to be known not only for financial wealth but for his advice and knowledge on pursuing dreams and becoming a thought leader.
We began working together right away and have already seen amazing results. We can’t wait for more.
Annastacia Wainana
Annastacia is a business coach and leadership strategist. She is an author and proud mother.
She always had a purpose and vision to share her impact and legacy but never had the time to post content.
It’s a lot of work, so we got rid of that problem for her.
She always had a podcast, but maintaining consistency for regular uploads and packaging the podcasts to showcase her leadership expertise was challenging.
She just recently had an endorsment from amazing and another high level entreprenuer JT Foxx which had been amazing and already we are seeing such large impact on her personal brand.
Listen to what she had to say!
Nish Sharma
Nish is the CEO of Professional Visa and Educational Services. He has always been passionate about recording himself talking about what he loves: migration law, how he built his company, and how he can become the go-to expert here in Australia.
He had one problem.
No one could put him in the spotlight like he always dreamed.
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No one could edit and help him spark conversations about how they are serving the community.
He always wanted to build his brand. However, he found me.
Just like Collins, he had the imagination to connect with someone who could help him express his gift to the world.
He is so busy running his highly successful law firm that he wanted to save time and build his brand, especially where his target audience is, which is on TikTok.
So we went to work and have built a significant following and awareness within migrant communities.
Today, I had an amazing podcast episode that truly made me grateful for what I do.
I spoke with a man named Major Williams.
Watch here: https://youtu.be/vOWu4uaa1JE?si=mdmHlsBrKLA9SvXE
I came across Major a while ago, and what I saw in him was what I see in all my clients: a high-level entrepreneur and a family man with an amazing gift and vision that he is bringing forth to the world.
Not only is he a successful entrepreneur, but he was also a gubernatorial candidate in California.
He is shining a light and wants to be an inspiration, one of a kind.
He knows that he can dominate any realm he enters and be unique, showing light, family, and morals to the world.
We had an amazing and spiritual conversation.
I really hope to see more of him as I saw our type of client in him. You see, running this media company and attaining clients, I only want to work with people who are in alignment with me.
It's so interesting because, as you see, another high-level entrepreneur, Patrick Bet-David, is exactly like all these other visionaries.
He has built an extraordinarily robust personal brand, transforming his YouTube channel into a media company with Valuetainment and his name!
That means more to me than any money they can pay me.
I am truly humbled, and we have more clients and case studies just onboarded.
The point of this message is encouragement.
As a business owner, know who you are solving problems for.
Be very specific, down to the minor details.
Look at your clients now.
What problem did they have when they came to you?
What is their persona?
Once you know exactly who you are serving, you can target them effectively.
You can speak their language.
You see, I got it all wrong initially.
I was trying to convince people why they need a personal brand or even talking to people who don’t have the budget for what we do.
My target customers have always known they need a personal brand.
They always had the vision; they just didn’t have me, they didn’t have us.
Because I have built such a robust personal brand, people already know, like and trust me.
Most of my business deals are more about problem-solving conversations, focusing on where these high-level individuals are trying to reach.
They have already consumed my content, before the meeting.
I don't need to do any convincing.
Not only does my brand speak for itself, but I am also living exactly what I am educating and helping people solve.
Paying me becomes so much easier for them!
Now we are here for them, and it's amazing. You attract your tribe.
So, get clear on who exactly you are targeting.
Then all your marketing efforts will speak to them and take advantage of where their attention is.
That’s why I have started a personal branding LinkedIn community with over 30 founders from all over the world.
We know where our target audience is and are in conversations on how we can build, grow, and learn together.
Join us! Request here
Who is your customer?
What problem do they have?
How are you solving it?
Get clear on that, and you will be fine.
I am proud of you.
Feel free to take our personal bradning quiz