Helping cash consumers trade online

1Voucher was developed with inclusivity and accessibility at its core. Partnering with online trading brands, including Centbee, Azteco, Cape Crypto, and Deriv, is just another way 1Voucher is thinking ahead, and helping to open the online economy to every South African.

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Investing apps are enabling more and more people to trade in global markets, creating new risks, boundless rewards, and reshaping trading as we know it. With readily accessible investment advice, and the availability of easy-to-use mobile apps, investing no longer necessitates banks, brokers, or high costs. This blend of factors has made it easier for every-day people to invest at low volumes and low costs, greatly expanding the market of global investors.

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Access to zero-commission money management apps allows users to trade 24/7 and invest in crypto with the tap of a finger. There’s no doubt that the financial barriers to entry into the stock market and crypto trading are crumbling. But what about the barriers of trading online without a bank card?

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That’s where 1Voucher comes into play. 1Voucher gives cash consumers a way to trade online, while giving brands a way to open themselves up to millions of main market cash customers across SA. If you’re not familiar with 1Voucher, here’s a quick rundown. 1Voucher is a secure payment voucher with a 16-digit PIN. In a very basic sense, it enables people to digitise their cash and get it online. A person can go to their local spaza shop with cash, swop their cash for a 1Voucher, and then use that voucher, on or offline, with any partner in the 1Voucher network, including crypto and trading partners.

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While it’s easy to assume that crypto is not prevalent in South Africa, that would be na?ve. The cryptocurrency market is booming in South Africa. One theory as to why cryptocurrency is so popular in Africa is due to the high number of cash customers on the continent. One theory is that cryptocurrency gives South Africans easier access to digital assets, which, although sometimes volatile, can have more clout than the rand. Another reason could be that, unlike many Western nations, people in Africa are more accustomed to “mobile money”.

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Despite being home to multiple countries with some of the highest ‘unbanked’ populations across the world, Africa has a reputation as a global leader in the sphere of mobile money services. Over the past few decades, the continent has been carried on a mobile money boom, pioneered by the fintech revolution and the advent of the mobile economy. Businesses, particularly in South Africa, have to future-proof themselves by catering for a range of consumers.

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Increasingly, mobile technology is bridging the gap between the lack of a traditional banking infrastructure and widespread financial inclusion. Fintech innovators are leading the charge, from digital remittance service providers to cross-border payment platforms, and 1Voucher is proud to be among them.

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What is your business or brand doing to cater for, and empower, South Africa’s ever-expanding market of cash customers? Isn’t it time you joined the revolution?

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If you would like to find out more about joining the 1Voucher partner network, get in touch [email protected]