Helping Canadian charities fundraise!
Andrew Charles Edwards
Your partner for a fun, impactful, and growth-focused journey. I help enterprises, entrepreneurs, and nonprofits thrive with creative strategies. Let’s co-create a brighter future together.
??I love helping charities rethink their fundraising strategy! ????
I'm on the Mobile Giving Foundation Canada (MGFC) Board of Directors, a registered charity and the only Canadian Wireless Carrier partner to provide direct account billing for donations made through text. As a result, we've helped charities across Canada fundraise millions of dollars via small gifts ($5, $10, $20, and $25) charged directly to the donor via their cell phone bill.?
MobileGiving campaigns are easy to set up and impactful in enhancing fundraising efforts. The call to action (CTA) prompts the donor to text a keyword to a short code to initiate the donation.
For example,?text PRIDE to 45678? to donate $5 to XXX charity
OR use an emoji -?text ?? to donate $10 ?to XXX charity??
Text-to-Donate is a tremendous complimentary fundraising tool for boosting any campaign and provides an easy path to giving a manageable gift amount. Promote the keyword CTA:
How donors give...
Step 1:?Open a new text message on a mobile device.
Step 2:?In the "Recipient" field, type in the 5-digit Short Code number (45678, 30333, 20222, 80100, or 41010).
?Step 3:?In the body of the message, type in the charity's promoted keyword and hit send.?
?Step 4:?Reply YES to the confirmation message. If you have received a message asking you to reply with the dollar amount you wish to donate, reply to this message with one of the options presented.
Step 5:?Claim your tax receipt by clicking the link in the "Thank you" message!
You can also donate more than once or to multiple charities. Donors can give up to $100/30 days.
2021 WAS A FANTASTIC YEAR
37,000+ Canadian subscribers donated
$670,000+ funds; to
210 registered charities; across
350+ active keywords
100% of the funds were remitted to the charities!
I don't work in a development capacity for MGFC. But, as I mentioned, I'm a Director on their Board. So, I'm proud to promote this incredible tool to my network.?
Let me know if you would like to connect to learn more about how Mobile Giving Foundation Canada can support your charitable cause.?
List of charities that use MGFC today:?https://www.mobilegiving.ca/en/donors/?
Happy Giving!?
Senior Media Strategist & Account Executive, Otter PR
5 天前Great share, Andrew!
Research | Policy | Strategy
2 年Great post - thank you for this Andrew.I will reshare with my Board colleagues 360°kids
Communicator. Fundraiser.
2 年To all my non-profit friends. If you are looking for an innovative way to connect with your donors, read Andrew’s post I’m on the Mobile Giving Foundation Board with Andrew. We are dedicated to helping Canadian charities. If you have any questions about how easy and effective mobile giving can be, send me a note. The Mobile Giving Foundation Canada team are there to help you reach your fundraising goals. Great post Andrew!