Helping Business and Staff Thrive

Following on from last weeks article, not giving up on people - We want out staff to improve and excel and thrive in these difficult times. Getting staff to own their part of the business at these really difficult time.

When the business is under pressure its sometimes the only way out for the Owner / Manager / Directors to just get rid of a member of staff that's underperforming. They might have been underperforming in their chosen profession for some time and the current climate isn't helping. Last weeks article explained about the cost implications of that view as a business and what we want to do is to be able to see the best in that person and to get them performing again to get your business performing again increasing sales increasing profit improving the whole running of the business at these difficult times.

We need to look at processes and procedures if we've been doing it the same way for quite a while at the moment the old way may not work, this has to be taken into consideration with staff with people that may not be buying at the moment so we need to make sure customer service is the best in the business.

Why customer service? It's a simple process of maintaining your existing clients to look after your current climate so the absolute best of your ability. When times get hard looking after your current customers is number 1 for your business. They will stand by you they need to know that they are the most important people, over an above anything you've delivered in the past.

Marketing staff if you don't have marketing staff, I would say in the current climate its normally advised to get somebody who can help your business even if it's just temporary to ensure that your business he's out there and doing well sometimes you can put in lots of extra effort just to standstill. It may sound strange saying spend money to stand still, but peoples buying habits are changing and so should your marketing. Is their something you have missed with your marketing where your potential customers spend their time. Now is the time to find out and quickly.

Looking at your ROI (return on investment) is key and how you monitor this If you've got marketing staff within your business then these people need encouragement they need the most support, they need looking after to see the vision to enable the sales staff to produce. What has been the most successful campaigns what message is the one with the most interactions it doesn't matter if it's a repeated campaign if it was successful run the campaign again, listen to your marketing staff don't spend hours and hours around the table do it quick make quick decisions make people realise that as a business you're going to war and they are part of you they are a part of your team and there are part of the people who are going to deliver the business for the future. D

Don't give up on anyone they all have a key part to play in your business.

Sales staff the cutting edge of the business the money side of the business the future of the business what are they doing over and above to ensure the business continues in the right direction. Sales staff need support encouragement arms round and they need to believe as much as everybody else that everything's going to be okay. If the targets were 30 phone calls a day it might be worth agreeing to 35 phone calls a day just get that extra out of that member of staff emails have you reviewed your emails as the marketing staff reviewed the emails on the list of everybody who's open that email are they being called are they being followed up, social selling on LinkedIn is the message clear are you speaking to old Contacts are you speaking to people within your industry to see how they are finding the industry what's happening. Sales staff can become negative when they are not selling, you need to relate to them as a striker not scoring, each day this happens it becomes harder. The management of sales staff is key.

Rally the troops and bring your staff to the action end, this works beyond what's currently happening seeing the best in people will get an extra 17% from them, the extra 17% is what you want. They will respond they will respond to the urgency they will respond to being a part of something people are amazing. And if you treat your staff correctly they will run through brick walls for you they will do the extra that needs to be done to ensure that once all this is over the business isn't just standing it's thriving. 

Part 3 will be the "TOXIC" staff member

Written by Simon Hall

See's the good in all - Enabling people to be the best they can be

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