Be Helpful
David Harold
Fractional CMO, Mentor, Non-Executive Director. Solving marketing for tech founders, investors, and CxOs.
I was going to write a #CMOrule that says the best way to be successful is by helping, and seeking the help of, others. I was in part inspired by an excellent Covid Crisis related post from my old colleague Nicola McLaughlin offering help to her network during this time. I was also going to quote Imagination Chief of Staff Woz Ahmed who believes that the opportunity to develop people is one of the great rewards of having power in a business.
But in my research I found this excellent TEDtalk from Margaret Heffernan, a five time CEO and excellent writer of business books, which says far more than I could about the necessity of helping, and avoiding the ‘star’ principle to create collaborative, long lasting enterprises where everyone in the room matters. Please watch it. And don’t be a #superchicken.
And thank you Margaret Heffernan for the help.