Help Your Dealership Score Big with These Top 5 Marketing Strategies!

As the American football season nears the end, with the best-of-the-best getting ready to face off at the big game, it’s time for your dealership to showcase its own stellar capabilities with impressive marketing strategies! So prepare your dealership’s offense, defeat your competitors, and lead your customers into the endzone with these top 5 marketing strategies designed to WIN!

1. Optimize for Local SEO

Like football fans cheering for their home team, local customers often prefer nearby dealerships. As customers shop for cars and vehicles in your area, ensure they recognize your dealership first by prioritizing local SEO. Start by claiming your Google Business Profile, optimize it with accurate and up-to-date details, and encourage existing customers to leave positive reviews. Use location-based keywords to enhance visibility and establish your dealership as the hometown favorite.

2. Record Engaging Video Content

High-quality videos are a widely received form of content that directly boosts customer engagement and reaches a broader audience! From spotlighting your inventory and featuring customer testimonials to silly trends that showcase your dealership’s personality, there are dozens of fun, educational, and influential videos that can advertise your dealership in an eye-catching way, even with just a smartphone!?

3. Revitalize Current Email Campaigns

Take a time out and check in on your email campaigns’ current performance. It may be time to bench a strategy that isn’t working. For instance, email fatigue can occur when customers feel overwhelmed by receiving too many emails. Instead, implement personalized approaches such as promotions specific to their interests, or follow-ups and surveys after a recent purchase or service. This personalized approach not only helps you refine your strategy but also demonstrates to customers that you value their preferences and feedback.

4. Supercharge Your Social Media Pages

Just as football teams thrive on fan support, your dealership can score big from a strong social media presence. Social media platforms such as LinkedIn, Facebook, TikTok, X, and Instagram are great ways to connect with potential buyers. Create and share engaging content tailored to your audience, such as current inventory promotions and maintenance reminders and even some fun, lighthearted posts that showcase your dealership's personality—think behind-the-scenes moments, humorous memes, or community highlights. Keeping an active social media presence keeps your dealership top-of-mind—just like a beloved sports team.

5. Invest in Paid Search Advertising

Pair your current dig ad strategies with paid search advertising for the ultimate play! This winning combination of targeted keywords and compelling ad copy creates PPC campaigns that reach interested car shoppers actively searching for vehicles in your inventory. Pay-per-click advertising through platforms like Google Ads makes it easy to drive more traffic to your website and subsequently, your showroom–positioning paid search as the MVP of converting online leads into in-person sales.

While football has an off-season, keeping your dealership ahead is a neverending grind! Think of these top 5 strategies as your star athletes ready to help you reach your (field) goals and crush the competition! If you’re looking for guidance to tackle these tactics, we’ve got our very own team of digital marketing experts ready to help. Take a look at our digital marketing page or contact us today to learn more about how Dealer eProcess can lead your dealership to victory!