Help your customers harness the power of innovation.

AI is poised to be a game-changer for your customers across all industries. AI has the potential to revolutionize processes, enhance decision-making, and support essential innovation unlocking new revenue opportunities.?

Using data insights to drive innovation. There is a clear link between innovation success and organizations that have a modern data infrastructure. However, according to research *, just 26% of organizations anchor their innovation efforts in data insights, and 69% admit they’re struggling to get value from data. The majority do not have solutions that allow them to ingest, analyze and derive actionable insights from their data.??

Innovation within Dell. We are all drowning in data, but we often don’t have access to enough of the right data to fuel insights, and when we do, the results are remarkable. For example, at Dell we set about modernizing our marketing approach with a goal to achieve personalized customer engagement at scale by leveraging data driven insights. We know that digital is the preferred choice for customers, especially during the exploration, evaluation, and renewal stages of the buying journey. By putting our customers at the center of our strategy and tracking multiple digital interactions across platforms, we can anticipate customers’ needs and offer a far more personalized journey. We can now engage with customers on their terms, with a tailored offering at the right time in the buying journey, which provides a far better customer experience.?

Modern data infrastructure. To help your customers extract value from their data and gain the insights required to innovate and transform the way they do business, they need a modern data infrastructure capable of adapting to an evolving environment with built-in automation to reduce routine administration tasks and free IT to focus on strategic data initiatives.? When done well, modernizing their data infrastructure can help organizations turn their data into business efficiencies, new customer insights, faster time to market and ultimately innovate for growth.?

Real-time insights at the Edge. This also means handling more diverse data that comes in real-time and moving compute closer to the edge where the data is created. Newer architectures are more open, integrated, cloud-native and secure by design. At Dell we work holistically across the entire technology ecosystem and this collaborative approach allows us to deliver cutting-edge solutions with our partners.? And you can now help your customers manage and simplify their entire edge estate with a single solution with Dell NativeEdge , a new software platform that simplifies, secures, and automates edge infrastructure and application deployment.??

Multicloud by Design. This is not a one-size-fits-all approach. Modernizing infrastructure starts with creating a more agile and scalable data architecture. Together, we need to help customers reevaluate where their apps live across public clouds and on-prem to optimize cost and performance and maintain a mixture of on-prem and public clouds. We call this multicloud by design vs multicloud by default, and our recent multicloud announcements provide you with the opportunity to revisit the workload discussion with your customers. These latest Dell APEX? ground-to-cloud innovations?unlock opportunities that would have previously been captive to the public cloud. Partners can now leverage a consistent operating experience and leverage their skills and expertise in Dell’s storage software, no matter if deployed on prem or in a public cloud.? Dell’s consumption-based multicloud solutions create new growth opportunities for our partners from consulting to resale, to fully managed services, to lifecycle management.?

Partnering Together. Powering Innovation. Accelerating Change. Our partners are uniquely positioned to help customers with their transformational challenges. You understand your customers’ business and the specific industry landscape. You can support your customers with complementary solutions, and provide expert, specialized services that support the technology. You have the proximity and reach providing personalized, local support. Our technology leadership coupled with a vast partner ecosystem and your industry expertise, ensures customers can maximize the value of data and accelerate from ideas to innovation, faster.??

In summary, to power today and tomorrow’s breakthroughs, businesses need to be data-driven, data-enabled and technologically smart. All of which requires a right-sized, AI-infused IT environment. An environment that automatically makes data and infrastructure resources available when and where they’re needed, with a zero-trust approach, that protects data from cyberattacks and privacy intrusions across a highly distributed data landscape.??

To learn more about the building blocks for your customers’ Modern Data Infrastructure, read the eBook here .?

Be sure to visit our #PartnerPerspectives page on the Dell Technologies Partner Portal to explore more insights, and what they mean to you:?https://bit.ly/3stIQSr ?

Cheryl Cook spearheads development and strategy for the Global Partner Marketing organization.?

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