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Above image courtesy of  TheWhiskeyLady.Net 

Louise is a drinks industry veteran, having held senior global marketing and commercial roles with Moet Hennessey, Pernod Ricard and Diageo. In 2013, she left the corporate world to found the Chapel Gate Irish Whiskey Co. Her goal is to bring true innovation back to the Irish Whiskey Category. Her latest blog article is superb.

It seems I always start these posts with “Its busy here etc. etc.” and yes its busy here, I’m going to stop saying that. I’ve been in Asia meeting with some key contacts about potential investment, distribution and collaboration. The Asian market is a really interesting one for Whiskey, its dominated by scotch and the only Irish Whiskey you’ll find here as standard is Jameson, even then you have to search. I’ll be doing a post about that later in the month. While I was boarding the plane I got a call from the Irish Times to say we’d won a place to pitch for their Start-Up Academy program. I expected to be back in time to do the pitch but ended up having to do it via Skype, which was not great. We’d been chosen from about 600 applicants with 19 others to pitch and I was disappointed not to be able to be there in person we didn’t get through to the final 10, but onward and upward. Anyway, while I was preparing for that a lovely piece about us was published in the Irish Independent, which is the biggest daily newspaper in Ireland, so that was cool. You can see it here.

With all that going on I’m trying now to tighten up a multitude of contracts and paperwork and we are heading into Rackhouse construction proper next week. I realised that it is time for our first hire.

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