Help skew my results with a digital flash mob

I'm breaking my big LinkedIn rule today by posting a time sensitive please do me a favour post on Pulse. It's for a good cause though, I promise.

I’ve just launched a Thunderclap campaign for the first time to raise awareness of our annual coat collection for Wrap Up London.

Thunderclap describe themselves as the first ‘crowd-speaking platform that helps people be heard by saying something together’. Everyone from large corporations to small charities and passionate individuals can use the service to create a wave of attention for their message.

The basic package is free and requires you to reach a supporter goal (minimum of 100 people). Once that goal has been met your message is shared through your supporters networks at a specified date and time. A digital flash mob if you like.

This is the fourth year Paramount are collecting coats for Wrap Up London, so it will be interesting to compare our Thunderclap reach alongside the social media reach we’ve achieved in previous years.

Please help me spread the word about our collection (and skew my annual results) by taking five seconds to support our Wrap Up London campaign on Thunderclap.

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Carla Bradman is the marketing manager at Paramount and writes a blog about small business marketing.

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