Help! I'm Covered in Adjectives - Second Edition

?? Exciting Announcement Alert! ??

Coming soon! Get ready for the long-awaited Second Edition of: "Help! I'm Covered In Adjectives" - Cosmetic Claims & The Consumer

Dive into the world of cosmetic claims with renowned skin scientist and cosmetic claims specialist, Theresa M. Callaghan, as she unveils an updated and enriched second edition of her groundbreaking book first published in 2019.

?? What's Inside?

With over three decades of expertise in the cosmetics industry, the author delves deep into the intricate realm of cosmetic claims especially here in the EU. From navigating regulatory landscapes to deciphering the science behind product efficacy, this overhauled and newly presented edition is your ultimate guide to mastering the understanding of compelling cosmetic claims.

?? Who Should ReadThis?

Whether you're a seasoned industry professional or a curious consumer who loves cosmetics, there's something for everyone in this book!

?? Consumers:

Gain invaluable insights into the complexities of the cosmetics industry and learn to decode product claims like a pro. Empower yourself with knowledge and make informed decisions about the products you use.

?? Industry Professionals:

Elevate your expertise in marketing, research and development, and regulatory affairs. Deepen your understanding of claim development processes and stay ahead of the curve with updates on legislation and the challenges and pitfalls of trendy claims.

? Influencers, Startups, and Journalists:

Discover your role in shaping consumer perceptions and industry trends. Equip yourself with accurate information about cosmetic claims to provide your audience with trustworthy insights and promote transparency within the industry without feeding them (dis-)misinformation!

?? What's New? This Second Edition will bring a wealth of new content and updates...

Explore stand alone chapters on Misinformation, Sustainability & Green Claims, and more. Dive into discussions on Borderline Claims, Microbiome Claims, AI, Clean Beauty Claims, and much more...

Join us on this captivating journey as we unravel the complexities of cosmetic claims and explore the intersection of science, psychology, and branding strategies.

Get ready to embark on a thought-provoking exploration of our relationship with cosmetics and the pursuit of beauty. This isn't just a book about cosmetic claims—it's a reflection of our aspirations, insecurities, and the ultimately the transformative power of credible beauty products.

Stay tuned for the Second Edition of "Help! I'm Covered In Adjectives"—coming very soon to bookshelves near you!