Help! I need a content strategy… (Part 2)

In Part 2 of My Content Creation Strategy, we are “Divide Content”. Remember that there is a workbook included in the article.?

This week, we divide and identify your cornerstone content ideas for the next 30 days!

You will ideally create one long-form type value bucket content piece per week. For example a blog or an article on LinkedIn. (minimum twice per month).

These will be your cornerstone content pieces which is the best way to share your value online.

What is a cornerstone content piece?

A great cornerstone content piece:

• ???Can be subdivided into multiple smaller pieces of content
• Should cover a broad topic and act as the trunk of a tree with the potential for many branches of conversation or questions
• It Will most likely be a question you always get asked or is information your audience will search for in search engines
• Can be presented in any form - video, email newsletter, blog post or social media post with a long description
• Usually falls under your value bucket – which is why it is a good idea for this piece of content to also live on your website

For example, Your cornerstone content piece might be a blog or article post where you list the top 5-10 solutions to something your ideal client struggles with or ask you about all the time.

You will "branch" / subdivide this blog post into a video on the same topic as well as an email newsletter to your email list that week and finally, you will create 2 further social media posts, leading your followers back to your blog post.

This is 4 content “branches” from one cornerstone piece of content! This is also called: repurposing your content.

An Example of a corner content “tree”

Next week we start dividing our content!

Click here to download Content Workbook B.

You are more than welcome to ask questions in the comments or DM me, I’m always happy to help!