Hello, YOU.

Why you must believe in love at second sight

The things we do for love. ??

There’s a thin line between romance and obsession.?

But one thing both sides agree on is not to give up after the first attempt.?

Sometimes love isn’t instant or linear. It takes time and is often complicated.

You need to wine and dine them or remind them about how great you are.

The same principle applies to digital marketing. So many businesses spend countless hours trying to build brand awareness and woo cold prospects. Yet, the real value often lies in an existing audience.

Yes, I know. You don’t want to adopt the ‘creepy-guy-stalking-from-afar-wearing-a-cap-look’.???

But that’s where retargeting comes in.

When you look at your website visitor numbers and social media following, what do you see?

A number?

If the answer is yes, you are missing a trick.

Every person that has visited your website, followed you on social, engaged with a post or abandoned a basket is an opportunity waiting to be explored.

You only have to look at the numbers to see why:

·??????Retargeting can increase website traffic by?700%?(Kwanzoo)?

·??????Retargeting can improve ad engagement rates by up to?400%?(Skai)

·??????97%?of users who bounce from a website don’t return (True List)

·??????Consumers who see retargeted ads are?70%?more likely to convert (Finances Online)?

You can optimise your website and be as active as you like on social, but the reality is that not everyone is ready to buy. It takes time. (There’s a series of steps to entice them into becoming a customer.)

You must bide your time and always be prepared.

A day of test cricket can see up to 540 deliveries. The wicket keeper only needs to have one lapse in concentration to miss a golden opportunity.

Retargeting enables you to capture the people that already know you.

Even if it didn’t work out the first time and you let one slip, it doesn’t mean that without a little persuasion, they can’t fall back into your arms.?

Show them what they mean to you, and don’t worry about coming off a bit too?keen.???

(It’s only marketing.)

Who knows, it might just be the start of a beautiful relationship.

Need a hand?

Contact us?to discuss how we can set you up for retargeting success and ensure you get more bang for your buck.?

While you’re here, you may enjoy these articles

Retargeting only tells half the story. To ensure your business gets the second chance it deserves, here are some further insights to help you get a better understanding of the costs and the data it will produce:

How much do SEO and PPC cost?

Marketing tracking & ROI: Solving the mysteries