Hello Week #30
There are many super alternative IDs out there, so we are here to show you some of the performance numbers that we're seeing in the North American and European bidstreams to help you decide what to add to your identity spine and/or for your general wisdom and edification.
First we'll show the North America charts, then we'll show the Europe charts.
Here is the TL;DR version -- In North America, there was a shift in the 6-10 spots. In Europe, NetID and Microsoft are neck and neck!
How to read the charts:
Y axis = [ID NAME] is found on [x]% of bid requests
X axis = week # of 2024
A cheat sheet for some of the ID names:
rubiconproject = Magnite
neustar.biz = TransUnion
adnxs.com = Microsoft
The North America charts
The Europe Charts
Reach out to Joe Cha Cha if you want to talk IDs and such. Thank you to the usual suspects: James K. , Micha? Brzozowicz , Bartek Bogacki , Radek Szafranek , Krzysztof S. , Alasdair Cross , Carsten Frien
Marketing Builder | Product Marketing, Lead Generation, Public Relations
7 个月Top ID growers in North America for Week #30: Salesforce, Sovrn, AOL, Beeswax (Acquired by Comcast) Comcast, Equativ , Adobe, TransUnion, PubMatic, Microsoft, 33Across Inc.
Marketing Builder | Product Marketing, Lead Generation, Public Relations
7 个月Top ID growers in Europe last week: Magnite, Microsoft Advertising, Prebid.org, ID5.io, Criteo, Quantcast, Lotame, BIGtoken?, NetID