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We're back with another edition of our newsletter, ready to serve up the freshest insights, insider tips, compelling stats, and captivating stories all centred around the dynamic realm of community radio and its impact on advertising success!

In the spirit of valuing your time, we've kept it concise and engaging. Dive into this quick read for a comprehensive snapshot of everything Community Radio has to offer.

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Jozi FM - Amplifying the Wallet Wise Drama Season 11 Campaign Impac

Objective:

Standard Bank's Wallet Wise Drama Season 11 aimed to supercharge financial literacy through relatable content. Adding Jozi FM to the latest season as a strategic focus to maximize the campaign's impact in Gauteng.

Strategic Approach:

• Recognizing the dynamic role of Jozi FM, the campaign harnessed the influential potential of community radio in delivering vital financial education.
• Crafting 15 engaging on-air episodes in English addressing diverse financial pillars, deeply resonating with the local audience.

Employing a sophisticated social media strategy to amplify on-air messages and drive heightened engagement.

• Results:
• Jozi FM's English material downloads well exceeded expectations.
• Social media exposure and engagement on Jozi FM outperformed the biggest ALS stations in the country.
• The campaign significantly increased reach, upweighting Gauteng by an impressive 449,000.

Community Impact:

Jozi FM's success in this campaign is a testament to the profound impact of community radio. Despite its smaller size, the station was pivotal in making financial literacy accessible to the Gauteng community. The substantial downloads and heightened social media engagement underscore the effectiveness of community radio in connecting with and influencing local audiences.

Key Takeaways:

• Jozi FM, representing community radio, exemplifies its exceptional ability to reach and engage audiences effectively.
• The campaign illuminates the unique power of community radio in delivering tailored content to local communities.

Jozi FM's stellar performance underscores the vibrancy of smaller stations, affirming that impactful campaigns can indeed emerge from community radio platforms.

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Looking to make a big impact across SA's community radio stations?

MediaHeads 360 is your go-to specialist agency for comprehensive media creative, strategy, and buying. Let us help you harness the power of community radio.

Until next time,

Justin and the MediaHeads 360 Client Team!