Hello January 2024

As we enter the New Year, it's a fitting moment to reflect and refocus our professional and personal aspirations.

In our most recent video, learn how Ikigai can help you find joy, fulfillment and balance in the activities we undertake daily, aligning our work, passion, skills and what the world needs.

Originating from Japan, Ikigai is often interpreted as 'a reason for being.' Understanding Ikigai can be particularly beneficial as we set our New Year's resolutions. It encourages us to look beyond the conventional goals of career advancement or financial success and to seek deeper satisfaction and purpose in our work and life.

Ikigai: align what you love, what you are good at, what the world needs, and what you can be paid for.

The Native Experience Podcast

In this month's episode we enter the world of Pokémon and chat about WhatsApp.

We talk with Antonio De Palma , who brings a wealth of experience from his work with AAA games and the world's leading messaging app.

He shares invaluable insights into the localisation industry, emphasising its crucial role in fostering diversity and inclusion. Antonio discusses the evolving role of technology in localisation and strategies for balancing passion with financial stability. This episode is a must-listen for anyone interested in understanding the nuances and growth potential within the localisation sector.

Listen to Episode #020 here

Don't Miss Future Episodes: Subscribe to "The Native Experience" wherever you listen to podcasts to stay updated with more insights from industry experts.

There's localisation, then there's hyper-localisation.

Following our insightful discussion with Antonio on "The Native Experience," let's dive deeper into the world of localisation with hyper-localisation.

What is Hyper-localisation? How can it help you authentically reach your audiences? Hyper-localisation takes customisation to an unprecedented level, focusing on adapting products, services, and marketing efforts to local customers' specific preferences and needs.

Hyper-localization is a key trend in the digital age, enabling businesses to provide more personalized and relevant experiences to their customers. It's about being where your customers are and delivering the right message at the right time. Neil Patel

Read the full article here to learn more about this trend, its benefits, and how it's shaping industries from retail to healthcare.

Mark your calendars for March 5 Book Release

On March 5th, our CEO, Mark Saba, will launch his ground-breaking book, "Native Experience Marketing (NX)," which challenges traditional marketing perspectives by offering an innovative NX framework for creating culturally and linguistically authentic strategies.

Prepare to dive deep into developing cultural competence, forming dynamic teams, and crafting marketing strategies that resonate with diverse communities. Saba's audience-centric approach, honed at LEXIGO , emphasises co-creation and genuine connection, ensuring campaigns are crafted for communities by communities.

Join the waitlist now to be the first to be notified and to get exclusive offers and content.

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