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BRICKHOUSE - 4 Divisions of Video & Animation Excellence
Premium Content. Building Your Brand Brick by Brick.
Your content should really get your audience moving. So whether it’s cinematic, aerial or CGI/ animation, our teams tailor every project to fit your brand’s mission.
But powerful video goes beyond eye-catching visuals; it’s about crafting stories that truly connect with your audience.
In this edition of The Brick, we’re excited to highlight some of our recent projects and share some key insights to fuel your next campaign.
A Spotlight on Precision: The University of Buckingham x Sharp Europe
In collaboration with?Sharp?and the?University of Buckingham, we produced this video that shares how Sharp’s technology assists in education and demonstrates its real-world applications. Through careful storytelling and visually engaging content, we helped showcase the?University’s role in innovation as well as?Sharp’s?tech expertise.
Key Insight: Effective storytelling?in video content can make complex information more relatable and memorable. By crafting a narrative that resonates with your audience’s values, you ensure they stay engaged and absorb the message.
Innovative Solutions: HERMEQ (Incorporating Safe Fence)
Watch here: https://vimeo.com/944090047
For?Hermeq, a leader in industrial equipment solutions, we created a video that highlights their cutting-edge products in a sleek, professional format. The goal? To demonstrate the power of visual storytelling in translating complex products into easy-to-digest, impactful content.
Key Insight: Simplicity is key.?No matter how complex the product or service, simplifying the message while maintaining technical accuracy can significantly increase audience understanding and retention. Visual aids like?CGI?or animations can be incredibly powerful tools for clarity.
Next-Level Brand Launch: Tritech
Watch here: https://vimeo.com/962146783
With?Tritech, we leveraged our?in-house studio to bring their latest innovations to life.
Tritech posted us their products and we filmed them in the Brickhouse Lab with water droplets and appropriate lighting to make them look mint. Once we were done, we posted them straight back.
By visualising their products in action, we created a dynamic video that showcases how Tritech’s advanced systems are pushing the boundaries of what's possible in their industry.
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Key Insight: Demonstrate, don’t just describe.?Product videos that show the product in action—or simulate real-world usage—help potential customers visualise how it will benefit them.?CGI?can be a great way to bridge this gap between explanation and imagination.
Driving Technology with Visual Storytelling
From our work on?Sharp's A4 Printer Range?(watch?here) to our innovative project for?EET?(here), we specialise in turning complex technology into relatable, powerful visual narratives. Our dedicated?CGI + Animation?team take your product demos from static to stunning.
Best Practices for Video Success:
? Keep It Engaging: Capture your audience’s attention in the first few seconds. Videos with compelling opening visuals and storytelling are far more likely to hold viewers’ interest until the end.
? Use Visuals to Enhance Clarity: Whether you’re using live-action shots or CGI, ensure the visuals support your message rather than overshadow it. Animations or diagrams can be great tools to simplify complex ideas.
? Tailor Content to Your Audience: Customising your message and visuals to fit the interests and needs of your audience boosts engagement and conversion rates. Understand who you’re speaking to and adjust the tone and content to match their preferences.
? Focus on Storytelling: Human stories have a unique power. Whether you’re promoting a product or a brand, weaving relatable narratives that spark emotion will help connect with your audience and inspire them to take action.
Looking Ahead: Exciting Projects on the Horizon
We’ve been working with our longstanding client Viridor this summer, and we’re at the business end of a project with Forma, sprinkling stardust.
At?Brickhouse, transparency, creativity and collaboration sit at the core of everything we do. We tailor each project to meet the specific needs of our clients, whether that’s showcasing innovation or telling a captivating story. Our bespoke video solutions are designed to engage audiences and deliver meaningful results.
Ready to Elevate Your Brand?
At?Brickhouse, we don’t just shoot videos—we collaborate with you to create high-impact visual content that drives results. From?cinematic storytelling?to aerialexcellence and?CGI + Animation, we’ll help you engage your audience and enhance your brand’s presence.
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See you soon!
All the best,
The Brickhouse Team