MarTech AI #16: Hello Gemini Pro: Goodbye Duet and Bard ??

Welcome to MarTech AI #16 (Sunday, 4th - Friday, 9th February 2024).

Google ditch Duet and Bard for Gemini Pro

Publisher: The Verge (08/02/2024)

Overview: Google centralized its AI technologies under the 'Gemini' brand, phasing out previous names like Bard and Duet.

Key Points:

• Gemini highlights Google's streamlined AI strategy, incorporating chatbot, assistant, and search engine capabilities.
• A dedicated Gemini app for Android is launched, potentially replacing Google Assistant.
• Gemini Ultra 1.0 is Google's most advanced model, promising enhanced conversational and logical capabilities.

Marketer's POV: For marketers, Google's cohesive AI strategy under the Gemini brand suggests a more integrated and powerful toolset from Google.

Meta to label AI-generated images

Publisher: TechCrunch (06/02/2024)

Overview: Meta announces plans to expand labeling of AI-generated imagery across its platforms, aiming for transparency and combating misinformation, especially in an election-heavy year.

Key Points:

• The initiative includes content created with external AI tools, provided they use standard indicators for AI-generated content.
• This move is part of Meta's broader efforts to ensure responsible use of AI and maintain platform integrity during significant global events such as elections.

Marketer's POV: Marketers should note Meta's proactive stance on AI transparency, underscoring the importance of ethical AI use in content creation.

OpenAI's plan to make AI more ‘democratic’

Publisher: TIME (05/02/2024)

Overview: OpenAI plans to democratize AI through a $1 million program, encouraging public participation in AI governance. The initiative aims to align AI technologies with human values, ensuring that AI systems reflect the perspectives of global communities.

Key Points:

• OpenAI collaborates with experts to integrate deliberative technologies like Polis into AI governance.
• A $1 million program called “Democratic Inputs to AI” is launched to fund research on democratic AI governance.
• The program explores using Large Language Models (LLMs) to facilitate public deliberation and consensus on AI policies.

Marketer's POV: For marketers, this shift towards democratic AI governance underscores the importance of transparency and public trust in AI-powered marketing strategies.

Brilliant Labs' AI-powered frame glasses

Publisher: ZDNet (08/02/2024)

Overview: Brilliant Labs announces Frame, claiming it to be the first smart glasses integrated with a multimodal AI assistant, aiming to redefine user interaction with technology and their environment.

Key Points:

• Frame allows real-time interaction with surroundings through AI.
• It emphasizes privacy, not storing images or videos.
• The design is inspired by iconic figures, blending technology with cultural heritage.

Marketer's POV: Frame's launch could signal a new trend in wearable tech, offering marketers a novel platform for immersive, interactive advertising campaigns that merge the digital and physical worlds.

Semafor to use AI for news reporting

Publisher: The Verge (05/02/2024)

Overview: Semafor introduces "Signals," a product leveraging AI to curate news coverage from around the web.

Key Points:

• "Signals" utilizes an AI-powered search tool, MISO, to assist reporters in finding a broad range of stories.
• The initiative aims to enhance news curation by integrating multilingual content and offering varied perspectives.
• Semafor's approach maintains human editorial judgment at the core of the curation process.

Marketer's POV: This highlights the growing role of AI in content curation and distribution. Marketers should consider how AI can enhance content discovery and presentation in their strategies, ensuring diverse and engaging narratives.

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That's all for this week! Have a great weekend and stay tuned for more updates next week.

Warm regards,

Charlie Hills