Hello February 2024
Every February 21st, the United Nations observes International Mother Language Day to celebrate linguistic and cultural diversity.?In honour of this day, we have dedicated our monthly newsletter to understanding cultures.?
As a #translation and in-language communication provider, people often think our primary job is translating languages. And while that is undoubtedly a big part of it, language is just one aspect of our work.?
In fact, we often like to say that we are translating cultures, not just words. Why?
This month, take some time to explore and learn about a different culture from one of your colleagues or friends, including the intricacies within them and the unique stories they have to share through their native language.
To support our readers, please share your personal experiences or a cultural tidbit from your own culture in the comments below.
The Native Experience Podcast
This month’s podcast episode has us unpacking accents, dialects, and colloquialisms.
Mike Todd , Senior Advisor of Consumer Products with Dearin & Associates , is back for another captivating episode full of insights on localisation through regional accents and dialects.?
In contrast to his first episode, where we focused on customer service lessons through the lens of his varied careers selling washing machines and working on nuclear submarines, this episode dug deep into the ins and outs of marketing a lifestyle brand across cultures and the role of accents in delivering authentic marketing in a global marketplace.
Have a laugh with us at the confusion of mispronunciations and dive deep into the importance of embracing regional voices to showcase the importance of linguistic diversity.
Don't Miss Future Episodes: Subscribe to "The Native Experience" wherever you listen to podcasts to stay updated with more insights from industry experts.
领英推荐
Native Experience Marketing, the book: Embracing Diversity through our Values
Native Experience Marketing was born out of a need to build understanding for others based on their uniquely native experiences. It’s about more than just linguistic comprehension but cultural attunement to those around you, regardless of their background.
Our N.A.T.I.V.E values have been our guiding light in this journey, helping us build awareness and connect with audiences in ways that go beyond words.
LEXIGO CEO, Mark Saba is sharing the secrets to his flexible marketing framework that outlines exactly how you can make your in-language, in-culture marketing and communication initiatives truly N.A.T.I.V.E:
Sign up for our waitlist and get the first chapter of Native Experience (NX) Marketing for free.
Understanding CALD
As Australia works on embracing diversity and multiculturalism, we explored the definitions created to help Australians navigate this space.
CALD, which stands for “culturally and linguistically diverse”, was introduced in 1999 as a bureaucratic acronym commonly used in public and community sectors to refer to individuals raised in families where a language other than English was spoken and whose cultural values and upbringing differed from those of English-speaking society.
“At its core, CALD is meant to be an inclusive term that encapsulates the essence of coexistence and unity, regardless of differences, and acknowledges the cultural and linguistic diversity that makes up Australian society.”
Read the Comprehensive Guide to CALD to learn more about the communities CALD refers to and how we can better engage with them.
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Professional into-English translator since 2007. Available, responsive, on time. Helping you go global and stay global.
1 年Thank you team – always revealing to get some insights into the ever-evolving trends. Cultural understanding in marketing is of particular interest.