Hello design lovers! ??

May, which immediately brings to mind the Cannes Film Festival, has been overflowing with inspiration from all corners. Design Feast, your go-to source for creative insights, has curated the latest design news and sizzling trends that you won't want to miss.

See you next month! Stay curious and inspired!! ??

1. WHAT'S UP!

?? Nespresso Plage

Once again, Nestlé Nespresso SA has unveiled their Nespresso Beach at the Festival de Cannes , in collaboration with Pantone .

Positioned as a must-visit destination for relaxation during the festival, the beach also boasts a Nespresso Kiosk — a spot where visitors can explore and purchase products from the summer collection. Additionally, pre-stamped postcards are available for purchase and ready to be sent directly from the beach via a Nespresso mailbox.

This orange beach club activation once again demonstrates the power of utilizing a single bold color to captivate attention and create impactful design.

Pop-up stores have become a captivating strategy for brands to attract young consumers. According to recent survey by Google, brands experimenting with pop-ups have seen a 46% increase in sales, a 51% rise in market visibility, and a remarkable 66% boost in brand awareness. To learn more about how brands elevate customer experiences and create meaningful connections through retail design, dive into our latest article. ??

2. HOT & TRENDY

?? Games for professionals

The Word Games market is poised to reach €3.28 billion by 2027, reflecting its growth potential as a platform for brands to maintain consistency and effectively connect with the new generation.

LinkedIn News is actively participating in this global trend with three games — Pinpoint, Queens, and Crossclimb — all accessible in the "Community" section. Pinpoint is a word association game, Queens is a logic game reminiscent of sudoku but without numbers, and Crossclimb offers a trivia wordplay combo. Each game allows users to play once per day, providing access to metrics such as high scores and daily streaks upon completion.

?? Pringles Poptopia

Pringles has launched Pringles Poptopia, a digital destination offering personalized and interactive experiences for crisps enthusiasts. This platform invites users to explore a series of themed islands that convey the essence of the brand's most iconic crisp flavors.

This initiative adds significant value to the brand by leveraging cutting-edge technology to create personalized experiences that enhance user engagement and foster brand loyalty. In doing so, Pringles creates digital platforms that not only entertain but also gather valuable insights into user preferences and behaviors.

3.UNLEASH THE FUTURE

?? Sneakers made from food waste

Hellmann's, the mayonnaise brand, has introduced a pair of sneakers called "1352: Refreshed Sneakers" crafted from food waste such as mushrooms, corn, apples. The name references the average amount a household wastes annually on discarded food, which is equivalent to $1352.

The sneakers will be available through a giveaway on Hellmann’s official website, with each entry equating to a donation of ten meals to the food waste-fighting organization Second Harvest.

Hellmann's demonstrates the power of design to raise awareness about crucial issues such as the environmental and financial consequences of food waste. With this launch, the brand not only taps into the growing consumer demand for sustainability but also highlights the significant potential of upcycled materials in fashion. To learn more about sustainable design:??

4. CHANGEMAKERS

?? It's okay to not feel happy

According to the 2024 World Happiness Report, young people aged 15 to 24 are becoming less happy in Europe and the United States.

In partnership with BBC Children in Need , 麦当劳 UK has launched the "The Meal" campaign to mark Mental Health Awareness Week. As part of the campaign, the brand has removed the smile from millions of its Happy Meal boxes.

To start a conversation about children's emotions, the fast food brand has also created stickers that can be placed on the box, allowing children to replace the smiley face with stickers that express their current mood.

5. BEYOND BOUNDARIES

?? Reconnecting cities

A live video "portal" between Dublin and New York has been installed, offering a real-time visual link between the two cities. The live stream, displayed on a circular screen in both locations, allows people in both cities to see and interact with each other. The Portal is designed to be a symbol of global interconnectedness, fostering a sense of unity across the Atlantic Ocean.

The Portal was temporarily closed on May 14, less than a week after it opened, due to instances of inappropriate behavior. However, it has reopened this week with new measures in place to prevent such issues.

A proximity-based solution has been implemented: if individuals step on the portal and obstruct the camera, the livestream will blur for everyone on both sides of the Atlantic. Additionally, its hours of operation have been limited.

Since its launch, the Portal has attracted tens of thousands of visitors and garnered nearly two billion online impressions. There are plans for the Dublin portal to connect with other global city destinations in Poland, Brazil, and Lithuania, further expanding its mission of uniting citizens through technology.

?? Want to keep the design discussion going or share feedback on this newsletter? Let's get in touch!