Hello, Catering World

After divesting out of my burger restaurant at the end of 2018, I had the great fortune of joining ezCater - a third-party catering marketplace. At ezCater, I was helping independent restaurants, regional restaurants, corporate and chain restaurants in growing their catering business. What I quickly noticed was the lack of resources out in The Google (you’d be surprised I am still considered a Millennial) helping restaurants or caterers either start, operate, or grow their catering business. So I created www.catering-guide.com.

The objective of the Catering Guide is to equip anyone looking to start, operate, or grow their catering business. The anchor to the Catering Guide will be the Catering Playbook. This will be catering-platform agnostic. The Playbook will give you start-to-finish guidance in the realm of catering. This Playbook will continue to evolve since catering is a $60 BILLION playground. We will be adding in B2C components, operations, and more strategies over time. 

As a food professional, people often underrate the industry in relevance to time. THERE IS NEVER ENOUGH TIME. Either it is the hood broken, or a clogged toilet, or an employee no show, or a surprising health inspector visit, which is why the Catering Playbook is more abstract with bullet-points.

That is why if we want to get into more detail, I will be posting blog posts that will dive deeper into certain areas. I may touch upon a very specific marketing campaign, how to cater prep efficiently, how to navigate traffic, or how to make a darn website (yes I made this website all by myself in less than a week and I am a finance major). 

The key result I want from anyone stumbling onto catering-guide.com is to learn 1 new thing they did not in their catering business. If you know everything there is to know about catering then I implore you to teach me a thing or two. Help this site become the resource library for those that are seeking.

The first thing I want you to do is to download the Catering Playbook. Please give positive/negative feedback, positive/negative comments, or your best Harry Potter spell. All are welcomed.

Riddikulus,

Adrian