Hello BM Briefers!

How are you? Back into the full swing of things?

Time is already flying by. Christmas and New Year all seem a blur, we’re over halfway through January and we survived Blue Monday yesterday, the ‘most depressing day of the year’.

As we prepare to wave goodbye to the January blues, we raise the heat and introduce a new colour spectrum of reds and pinks as we start planning for the celebration of love: Valentine's Day.

With consumer spending on Valentine's Day reaching record heights, outdoor advertising plays a crucial role in capturing the attention of romantic shoppers.

The Valentine’s Day market is no longer limited to couples. There are many variations from Galentine’s, Ladentine’s and Palentine’s to celebrate friendship, family and even pet appreciation. Plus, it’s not just traditional retail companies selling gifts, flowers and chocolates that can take advantage. Maybe a home renovation or construction company can create an exclusive offer for couples looking to fix their home.

This means the market is much broader, posing as an excellent opportunity to target multiple demographics with varied messaging using outdoor advertising as the main tool.?

Tips for your campaign:

Colour Schemes:

While traditional reds and pinks remain popular, consider these fresh approaches:

• Deep burgundy paired with gold for luxury brands
• Soft pastels for a modern, sophisticated look
• Bold purple and silver for alternative Valentine's messages
• White space with minimal red accents for clean, contemporary designs?

Timing Your Campaign

Start your Valentine's campaign in late January to capture early planners but maintain strong visibility through February 14th. Consider these phases:

• Early February: Awareness and inspiration
• February 7-12: Urgency and specific offers
• February 13-14: Last-minute promotions

Measuring Success

Track your Valentine's campaign effectiveness through:

• Social media mentions and hashtag usage
• Website traffic spikes during campaign periods
• Redemption rates for Valentine's-specific offers
• Direct response to campaign-specific calls to action?

Tips for Maximum Impact

1. Keep text concise - viewers have seconds to absorb your message
2. Ensure readability at various distances and speeds
3. Include clear calls to action
4. Maintain brand consistency while embracing the theme

Now that you have tips for your Valentine's Day-themed billboard, here are some locations that are coming soon. You can get on our priority list by filling out this short form.

• Chelmsford

• Hertford

• Redhill

Remember, the key to successful Valentine's Day advertising is striking the right balance between emotion and action, tradition and innovation, humour and sincerity. Your billboard should not just catch eyes – it should capture hearts and drive engagement.

Thanks for reading!