Hello BM Briefers!

How are you? All set for the month of love?

Valentine’s Day isn’t just for couples; it’s also a celebration of friendship, family, and self-love. Each of these has positive and negative aspects, which are classified as red flags or green flags. The more green flags, such as thoughtfulness and kindness, the better the relationship or friendship.

We like to think that vinyl billboards can form a strong relationship with local businesses, forming a power couple.

Here are 5 top green flags in the relationship between billboards and local businesses:

Geographic precision - Billboards can be strategically placed in high-traffic areas where your local target audience lives, works, and shops. Unlike online ads, which can sometimes feel impersonal, billboards speak directly to the local community. You can place your billboard near your business location or in areas frequented by your target audience, ensuring that your message reaches the right people at the right time.

Cost-effective long-term exposure - Unlike digital ads which can be skipped or ignored and disappear after a set budget, vinyl billboards provide 24/7 visibility for weeks or months at a fixed cost. This sustained exposure builds brand awareness and recognition in your community. For local businesses on a budget, vinyl billboards are an affordable way to reach a large audience consistently. Their durability ensures they remain impactful in all weather conditions, delivering long-lasting results without additional spending.

Directional marketing - Billboards can literally point customers to your location, featuring maps, directions, or distance information that drives foot traffic to your storefront. With simple, clear calls-to-action like "Turn left at the next light for fresh coffee!" or "5 minutes away for exclusive deals!", billboards can drive real-time conversions.

Trust building - Having a physical billboard presence can make your business feel more established and trustworthy to local consumers. Seeing a business advertised on a billboard gives the impression of professionalism and reliability. For local businesses, this trust is crucial, especially for attracting new customers who may not yet be familiar with your brand.

Cross-channel impact - When combined with social media and local SEO, billboards create a multi-channel presence that reinforces your marketing message and increases memorability. Vinyl billboards amplify the effectiveness of your other campaigns, for example, seeing your billboard might remind someone of your social media ad or leaflet, prompting action. Including a QR code or a unique URL on the billboard can bridge the gap between offline and online, directing traffic to your website or social media.

Why not test out a billboard and experience these green flags? Below are 3 billboard locations that are coming soon, which you can grab before anyone else.

Fill in this brief form to get started.

• Basildon

• Bedford

• Redhill

Billboards and businesses make a perfect match - a billboard won’t forget to call you, rather it will bring you the gift of recognition and be there for your business, standing tall for your community to see.

Thanks for reading!