Hello BM Briefers!

How are you all? ?Have you been singing along to that Christmas playlist you were desperate to play since early November? Perhaps you’re more into a feel-good festive film? Or maybe you’re more of a Grinch and are avoiding it all?

Whether you’re ready for the festivities or treat them as typical days, the festive spirit is among us and it’s time to wind down, reflect on this year’s triumphs and plan towards emulating or even improving them for the year to come.

To celebrate and commemorate this year’s success, we’ll be giving Billboard Media Awards to some of our clients in recognition of their impactful campaigns. Could your business be awarded?

Keep your eyes peeled on our Instagram to find out who our panel has shortlisted and to vote!

When it comes to new business goals, it’s important to set the tone; start the year on a high and prepare to maximise your marketing efforts, so that your business can stand tall in 2025 and beyond. Did you know that if you have booked a billboard, your campaign will go live in January? If you haven’t, there is still time to speak to our team before we sign out for the holidays.

We interviewed Seymoura Dyett, our COO, to give an insight into making the most of billboard advertising in the coming year.

• What trends in outdoor advertising do you foresee for the coming year?

In the coming year, outdoor advertising will see a surge in data-driven campaigns, enhanced by AI tools that optimise placement and messaging. Real-time, local content customised for specific audiences will become more important, capturing attention more effectively. Additionally, the integration of billboards with digital platforms, such as QR codes will bridge physical and digital channels, creating seamless, measurable advertising experiences.

• How can businesses leverage these trends to maximise the impact of their billboard campaigns?

Businesses should embrace real-time, location-specific content that speaks directly to local audiences. Leveraging data analytics can help fine-tune messaging to match audience behaviour and preferences. Also, you can integrate digital tools like QR codes to direct viewers to your website or social media – this will help drive engagement, track performance, and connect billboards with online experiences.

• How can small and medium-sized businesses compete with larger brands when it comes to billboard advertising, particularly in high-demand locations?

Small and medium-sized businesses can compete by focusing on strategic creativity and precision. Prioritise high-impact designs with concise, memorable messaging tailored to your local audience. Utilise data to target peak traffic times and align campaigns with local events. By being nimble, authentic, and leveraging the flexibility of vinyl billboards, smaller businesses can achieve significant returns even in competitive markets.

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Now that you have some tips, you can get on the waiting list for some of our locations that will become available in early 2025:

• Friern Barnet

• Maldon

• Redhill

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Here is a reminder of our closure details.

We wish you all a joyous, restful festive period and a prosperous new year.

Thanks for reading and we’ll see you in January!