?? Hello!

Welcome to our latest marketing newsletter! As the year winds down, we're here to help you finish strong with a fresh wave of inspiration. Whether you're a freelancer navigating your own path or curious about tackling a pressing marketing challenge, we've got you covered. Get ready to be inspired and stay ahead of the curve. Let's dive in!

“Performance marketing is dead.” A bold statement from Dhan Claes (Semetis), pointing to the limits of short-term focus. To move forward, brands must rethink strategies and balance performance with branding.

Discover her insights and tips to overcome the performance plateau.?Read the full article.

Plan Your Marketing Success Before the Year Ends!

As we approach the end of the year, now is the perfect time to set the foundation for a successful 2025. A well-crafted marketing plan is your roadmap to achieving your business goals and staying ahead of the competition.

Not sure where to start? We've got you covered! Download our FREE Marketing Plan Workbook and discover:

• How to define your business and marketing objectives.
• Key strategies to stand out in your market.
• A step-by-step guide to creating a winning marketing plan.

Get started and make 2025 your best year yet! Download your marketing plan template.

?? Your Marketing Question Answered ??

Question: How can my company create impactful end-of-year social media campaigns?

Answer: The end-of-year period is a golden opportunity to connect with your audience, celebrate achievements, and set the tone for the upcoming year. Here are some strategies to make your campaigns shine:

Reflect and celebrate:?

• Highlight achievements with a “Year in Review” post or video.
• Share customer success stories or spotlight team contributions.
• Use branded hashtags like #YearWith[YourBrand] to foster engagement.

?? Tip: Make it personal—thank your audience for their role in your success.

Holiday cheer:?

• Update visuals with festive designs and share themed content.
• Host giveaways or flash sales tied to the season.
• Post a heartfelt thank-you message to customers and followers.

?? Tip: Time your promotions strategically, like early-bird deals for New Year’s Eve.

Engage with gratitude:

• Ask followers to share their favorite moments with your brand this year.
• Highlight loyal fans or feature user-generated content in stories.
• Reward participation with shout-outs or small gifts.

?? Tip: Use polls and question stickers to drive interaction.

Build New Year Momentum:?

• Share sneak peeks of upcoming launches or events.
• Post your brand’s resolutions and invite followers to share theirs.
• Use countdowns or teaser videos to create excitement.

?? Tip: Include clear calls to action, like “Stay tuned for January surprises!

By tapping into the spirit of the season and leveraging these strategies, you can close out the year with memorable and meaningful connections.

Need a Marketing or Sales Expert?

At 4P square, we’ve got a network of over 3,000 talented professionals ready to jump in and support your team.

Say hello to our available consultants: Ali, Anouk, Nadir, Gunnar, and Lotte!

Not quite the right fit? We have many more experts to find the perfect match.

I want to reinforce my team

Our current vacancies, your next mission?

We post new job opportunities?on the 4P square website on an (almost) daily basis.

Subscribe to?our dedicated Job?Newsletter to?receive opportunities directly in your mailbox.

What solutions can 4P square bring to the table?

Need a helping hand in your sales and/or marketing team? Or do you need advice to optimize your sales & marketing strategy?

At 4P square, we have an excellent team of junior, medior and senior consultants!

And here's the best part: In 80% of cases, we can provide you with a skilled consultant within just 48 hours.

Don’t hesitate to get in touch with us! Book a call.