Hello 2023!

Hello to all my LinkedIn friends. Welcome to my fifth edition of "Driving Difference." Firstly, I want to wish everyone a Happy New Year! 2023 has a lot in store, I think we can all attest to that. I am looking forward to what is in store.

My name is Yolanda Coyle and I have been with Market Doctors for 10 years now. Market Doctors is a premier digital marketing agency located in Houston, Texas. At Market Doctors, we develop unique-to-you products to increase sales, market share, and fixed operations for your dealership.

This month in "Driving Difference," instead of my usual Q and A with featured automotive experts, I would like to highlight some exciting events I will be attending in January! This post is a preface to what will come in February. I have a lot of questions and an open mind going into this next month that I will go into detail about in my sixth edition.

In about three weeks in Dallas, Texas, from January 26th to the 29th, I and the Market Doctors team will be attending Chrysler Minority Dealer Association Spring Conference (CMDA) and National Automotive Dealers Association, commonly known as NADA.

I am excited to listen to speakers, hear about new and trending topics, get insight on operations, and learn about social media's role in 2023.

Just in case you have not looked at a timeline for NADA I have included it below for you: January 26th: NADA Show Roundup at Gilley's from 7-10 PM. The world-famous Honky Tonk in Dallas.

Location: 1135 Botham Jean Blvd, Dallas, Texas 75215

I am super excited to get together with everyone and also enjoy a performance by Brad Paisley. Let me know if you will be there. I would love to link up.

During the rest of the weekend there will be many educational interactive events and booths as well as the premier expo marketplace at the Kay Bailey Hutchinson Convention Center. Location: 650 South Griffin Street, Dallas, Texas 75202.

I have a few questions in mind for what will come from NADA Show 2023. These are personal questions that I am hoping to find answers to and discuss in my sixth edition of "Driving Difference" that will come out at the end of the month.

What are you going for and what are you looking forward to learning? This is a broad question, but I am open minded about the answer. I am going to learn about how as a digital marketing agency, Market Doctors can help combat a record low reporting the "Worst U.S. Sales Year in More Than Decade" says the Wall Street Journal. This article came out today and I foresee a lot of questions coming after year-end numbers emerge. Answers to come at NADA.

What are new and trending topics involving social media? A broad question, I know... But that is good. Social Media, SEO, omnichannel approach, blog posts, case studies. The list goes on. Everyone is trying to optimize as best as possible to fight against the algorithm. It is survival of the fittest. You could get lost among the crowd. I am interested to see what industry leaders have to say about the evolvement of social media and how it plays an integral role in social media.

How does the online market need to develop and progress with digital purchasing options? The first step for most car buyers is to search for a vehicle online. Shopping begins online via your mobile device, computer, or tablet before ever visiting a dealership. How is the digital world going to continue to advance and how can car dealerships keep up?

I hope a few of the questions got the gears turning in your head. My goal is to absorb as much knowledge as possible to outperform in 2023. The market changes weekly. Who knows what questions I will have by the time I get to Dallas. Follow up with me in February where I will do a deep dive of NADA Show 2023 and recap everything that I look away from the automotive event of the year!

As for CMDA, I speak a lot about CMDA and I am very thankful to be a part of such a wonderful organization. I am excited but would?be remiss?to not also look back at how far we have come with diversity inclusiveness in the automotive industry. This is so much more than a movement or megatrend. My personal experience is that the awareness and cultural?shift has provided opportunities to nurture and form lasting relationships. I make an?impact?every day with diverse business leaders?who know I understand their challenges. ?

If you will be in Dallas at either CMDA or NADA, please reach out! It is all about connections, right? Let’s?make something happen!?

I hope you have enjoyed this edition of Driving Difference. If you want to learn more about CMDA or NADA, please contact me. If you or your company is interested in joining the discussion with us each month on diversity in the automotive industry and want to be spotlighted or would like to nominate a dealership or company to be in the newsletter, please email me at [email protected]??

Getting together at insightful and motivational conferences surrounded by industry experts is the best conceivable way to start the new year. Let me know if you will be at either CMDA or NADA. I hope to see you there. Message me!