Helium 10 Weekly Buzz 11.9.2023

Welcome to the first issue of our weekly newsletter of the Helium 10 Weekly Buzz. Every Friday I will publish a new article that gives you a rundown of the news articles of the goings on in the Amazon, Walmart, & TikTok Shop world, I'll go over new feature alerts from Helium 10, and will provide a training strategy of the week that will give you serious strategies for serious sellers of any level in the E-Commerce World. Now lets see whats buzzing!

Fulfilled by TikTok?

The first article that we have today is from pymnts and it’s entitled "TikTok is creating its own e-commerce fulfillment network." We’ve talked about some of our Helium 10 elite members who have gotten in the beta program on some of these fulfillment offerings , but for most of you who sign up for TikTok shop, you have to fulfill your own products or maybe fulfill it through Amazon, but per this article, they’ve been investing in a warehouse and fulfillment network.

It’s kind of amazing what they’re doing, because they’re investing a lot in things such as giving sellers the ability to not have to pay commissions for now, and giving incentives to influencers to promote products. So now imagine once their fulfillment network is fully in place!

Amazon Customer Loyalty Analytics

Next news article is actually from your seller central dashboard, and this is just a reminder about something that released a little bit ago on Amazon. It’s called the customer loyalty analytics dashboard.

Now this news article that came out talks about how it helps brands segment and reengage customers based on their past purchase behavior and engagement with your brand page. Some of the things that it allows you to do are "identify high value customers, build your strategy for the right customer, engage customers at the right time, optimize marketing ad spend, reduce customer acquisition costs."

You’ll see some interesting unique metrics that you’ve probably never seen before, like the number of "hibernating customers" that you have.

There’s also a cool feature on the right hand side that you’ll be able to see. It’s called new and potential customers. It says that there’s 12,000 people have recently shown interest in my products but have not yet purchased, and allows me to create a promotion to send these customers a promotion code to encourage a purchase.

Have you started digging into your Customer Loyalty Analytics?

New Amazon Prime Benefit

Next article is from CNBC and it’s entitled A"mazon Beef’s Up Prime Day Loyalty Program with One Medical discount." This is something that is going to be a subscription that’s going to be $9 a month or $99 a year.

One Medical seems to be almost like a medical insurance kind of service. This article from CNBC says "One Medical operates a network of boutique primary care practices in some parts of the US and it’s around major cities, and users can access care from a doctor through the one medical app and they can also schedule virtual or in-person appointments at a brick and mortar location."

So you might be wondering well, what in the world does this have to do with being an Amazon seller? Well, we always like to talk about what Walmart is doing for the Walmart Plus program?

What is Amazon doing for the Prime program? The more sticky an Amazon Prime member is, that’s going to be better for you, because obviously the majority of Amazon seller sales come from Amazon Prime members. More loyal Prime Members = more money for you!

FTC Misguided Again?

I'm not sure if we are just getting one side of things in the media, but so far, every report that I see about this FTC case with Amazon seems to show that the FTC has no idea what they are doing in this case. Today's article is from Supply Chain Dive, and it talks about how the FTC is claiming that Amazon stopped Seller Fulfilled Prime in 2018, despite sellers meeting the delivery requirements "95% of the time."

This is insane. Amazon clapped back with the news that only 16% of SFP sellers were able to promise shipping back then in 2 days or less. Yet the FTC wants us to believe that sellers could ship faster than Amazon Prime? I could go on and on ranting about this but I'll stop myself here. Sellers I talk to are just perplexed by Amazon is focusing on things like this when there are a plethora of legitimate gripes that sellers have that the FTC doesn't seem to be doing anything about.

Walmart Black Friday Has Started

On Wednesday this week, Walmart started with early Black Friday Deals....thats right...we have two more Friday's until the real Black Friday yet Walmart wants to be the early bird that gets the worm I guess.

For those of you who sell on Walmart, have you seen any extra traffic or sales on your listings?

NARF Covers Amazon Brazil

Many sellers I talk to say that they did not realize that Amazon opened up NARF (North American Remote Fulfillment) to Amazon Brazil. That means that you can have your listings show up in that marketplace, and if theres a sale, it will pull inventory from your USA inventory!

You need to first set up your deposit accounts for the Brazil market, and then you can activate it just like you probably have done for Mexico and Canada. How many of you have done this?

Helium 10 Feature Alerts

This week's new tools and features for Helium 10 include:

1. A tool in Listing Builder that can generate Amazon Post Captions so that you can save time and always have creative copy at the ready.
2. You can now add products to track in your dashboard that aren't tied to your existing products. Once you do, you can get notifications on their price changes, if they start/stop running coupons, if their sales go up, and much more.
3. We have new "Insights" where we do the work and give you notifications on things like your return rate goes up or down, your storage fees go up or down, you are getting a lot of clicks in PPC with no sales, and more!

For a 4 minute demo on these, check the video below which should start right when I start talking about them.

Training Tip of the Week

This week's training tip is courtesy of Carrie Miller . She talks about how she got her start in the industry doing listing optimization for Amazon Sellers.

She then outlines how you can create listings in Listing Builder step by step, using AI instead of having to come up with everything yourself.

The process she uses is almost exactly what I did this week when I made two listings in separate accounts that were for the same product. I did not have time to sit there and write two completely different listings that were about the same product.

However, thanks to Listing Builder with AI, I was able to generate both listings and have them on Amazon in a matter of minutes, and it was not just an empty listing, but one that included all of my main keywords!

Check out her clip below where she walks you through how to do it!

Well, that's it for this weeks buzz! Hope you learned a thing or two. Make sure to share this newsletter with your audience if you think others can benefit from being up to date with whats going on in the E-Commerce World.

I'll catch you next Friday so we can see what's buzzing!