Helium 10 Weekly Buzz 11.16.2023

Welcome to the second issue of our weekly newsletter of the Helium 10 Weekly Buzz. Every Friday we publish a new article that gives you a rundown of the news articles of the goings on in the Amazon, Walmart, & TikTok Shop world, I'll go over new feature alerts from Helium 10, and will provide a training strategy of the week that will give you serious strategies for serious sellers of any level in the E-Commerce World. Now lets see whats buzzing!

Amazon on Snapchat, Instagram, & Facebook!

The first article is from CNN, and it talks about how Snapchat users can now buy Amazon products without leaving the app. This was the second article in a week with an annoucement like this, as a few days earlier, CNBC talked about how Amazon will also be on Facebook and Instagram!

The Amazon spokesperson told CNBC that customers in the US will see real time pricing, prime eligibility, delivery estimates and product details on select Amazon products ads in Facebook and Instagram as part of the new experience. So it sounds like like the buy box experience almost on Amazon where you can see all these details about when it’s going to get there, and everything else as opposed to just some generic link.

Shein Trying to Shake the ‘Made in China’ Reputation

Rest Of The World brings the next article with a deep dive into how Shein is recruiting sellers around the world to try to shed that everything is from China. It even talked about one seller from Mexico who they reached out to, and shes already passed her Mercado Libre sales by selling on Shein.

Personally, I do not think Shein is any kind of threat to Amazon, but what if they reached out to you? Would you sell on the platform?

New Amazon Buy With Prime Benefits

Buy With Prime is a service that Amazon provides those who have websites on other platforms like Shopify and Woo Commerce, where companies can integrate their FBA inventory into their store, and customers will be able to see the Amazon reviews, and recieve Prime shipping if they order from the website.

In an announcement this week, Amazon spoke of 3 new benefits for the program.

1. Prime members can now view and track orders placed on brands’ sites that offer Buy with Prime in their Amazon account, both on Amazon.com and in the mobile app.
2. ?Prime members can now get access to customer service through a live chat feature on their order detail page where they can connect with trained representatives to get round-the-clock
3. Prime members can take advantage of the Prime returns process for eligible items that they purchased using Buy with Prime directly on brands’ sites.

TikTok Shop Showing Big Returns

Adweek had an interesting article entitled in a way that made it seem like TikTok shop is getting tepid results, however the article was full of positive stories of the 3 month old platform, with some sellers saying how HALF of their revenue now comes from TikTok Shop!

Walgreens Shifts eCommerce Fulfillment From Warehouses to Retail Stores

Did you know that over 75% of Americans live within 5 miles of a Walgreens? For this reason, Pymnts is reporting that Walgreens will start fulfilling Ecommerce orders using DoorDash and Uber Eats drivers who pick up from their stores, instead of their warehouses.

This might not affect any of you, but this is a reminder about not sleeping in brick and mortar. While you may start online, if you have a product that is good for a brick and mortar chain like Walgreens, you have probably double the ceiling compared to just choosing to sell online.

If a large chain like Walgreens picks up your products for in store, you now could potentially get even more sales thanks to this internal Ecommerce push they are doing.

Manage Your Experiments New Split Tests

Have you used Manage Your Experiments lately? If not, you might have missed a couple new options including being able to test multiple fields at the same time, and being able to test different versions of your Brand Story.

Amazon Security Robots

On the lighter side of the news, CNBC had an article that gave us another sign that the apocolype is near. Believe it or not you can now buy robot security guards from Amazon that will help keep your business safe in off hours and while you are working!

Helium 10 New Feature Alerts

This week's new tools and features for Helium 10 include:

1. New Amazon PPC Dayparting options allowing you to either pause, lower, or raise bids on campaigns during certain times of day or days of week.
2. New filters in Adtomic that help you laser focus on the AI bid suggestions that either would raise or lower your targets.
3. New ability to apply a bid algorithm such as Target AcOS, Max Impressions, etc. for Auto Campaigns

To see each of these in action, check out this 3 minute demo below

Training Tip of the Week

Shivali Patel has the training tip of the week that shows you how in seconds you can find longer tail versions of your main keywords! Check the video below to see how.

Well, that's it for this weeks buzz! Hope you learned a thing or two. Make sure to share this newsletter with your audience if you think others can benefit from being up to date with whats going on in the E-Commerce World.

I'll catch you next Friday so we can see what's buzzing!