2/4 - Is the heavy investment required by Digital Twin worth it?
??Jean-Christophe LAISSY??
Senior Executive - Partner & Director at BCG | Tech Transformation @Scale | Creating Competitive Advantage Through Digital & Software
A look into simulation games and smart cities
Digital strategy as an overarching transformation pillar
Singapore has repeatedly been ranked among the best smart cities in the world. Their digital strategy revolves around several pillars with a wide variety of use cases:
?Another key pillar concerns urban planning and building, which is essential for Singapore’s development being a small city-state with a land area of just over 728km2. In this perspective, many entities including the Prime Minister’s Office and the Government Technology Agency, collaborated to create Virtual Singapore, a 3D city model and collaborative data platform that copies and simulates the features of the actual city – in short, a digital twin of Singapore.
?Along with corresponding data points, there are more than 100 TB of data covering anything from the tree coverage, the city’s evolving infrastructure to individual buildings – down to their roofs, facades, and windows. Virtual Singapore is crammed with real-time, dynamic data which can be used to simulate and test new solutions to urban planning problems in a virtual ecosystem. It is also semantically enriched, meaning that the twin understands real-world meaning and context of the information it processes – when looking at a representation of a building, it knows what kind of building it is, what kind of walls it has and so on.
?Virtual Singapore brings life to the game SimCity, but with actual, real-world data and buildings, it can provide opportunities far beyond simple entertainment. It notably offers 4 major features:
?Great challenges – Investment
Virtual Singapore was a significant investment, it cost $73m, and the development of the tool was spread over more than 5 years. The city also had to collaborate with various companies that brought in their own expertise. Singapore was able to develop the solution despite the associated high cost and complexity because there was a strong political drive – and that requirement stays true even for smaller-scale digital twin projects.
Indeed, deploying a digital twin requires a considerable investment, in workforce, in time, and in money. Digital twins are complex digital assets, that require capabilities in model-based systems engineering, modelling, data architecture, Artificial Intelligence, and Machine Learning to name a few.
Some technical aspects of a digital twin are shown below:
Developing such an asset requires either upskilling existing workforce, hiring externally, or as it happens most often, set up partnerships or M&A operations. Besides IT capabilities, digital twins also require a good command of operational technology (related to urban planning, architecture, decommissioning, etc.), are often multi-year projects, but if used well can become a foundational building block to widespread digital transformation. To reach that stage one should start by defining the requirements of the digital twin: what will be its end-applications and who will be its end-users? What data will they need to procure? How will it be accessed?
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Once the requirements are detailed, every scenario needs to be modelized (examples include construction of a new building, road, facility; monitoring of energy consumption and 4G/5G coverage; visualization of bumps on the sidewalk to account for PRM needs, etc.) and account for a way to update each datapoint in real-time. Architecture also needs to be continuously updated to provide for new applications and features.
Digital Twins require an extensive upfront investment to cover the cost to hire or train key talent, as well as an anchored vision to be able to steer its build-up over the years.?
Even greater challenges – Data
Digital twins leverage a substantial amount of data, hence raising various issues related to data collection, security, governance, and standardization.
Deploying a digital twin requires upfront investment and incremental scaling
Singapore has developed a national strategy to become a smart city-nation and Virtual Singapore is a key element supporting this. But given the significant advantages they provide, even smaller-scale projects may require the use of digital twins. Regardless of project size, similar challenges are to be expected in terms of digital capabilities, upfront required investment, and time-to-market. Considerable CAPEX needs to be invested early on, which will eventually be offset by lower long-term CAPEX and OPEX, improving overall ROI. Starting small, with limited reach and use cases at first, is recommended, but unlocking maximal value only comes with scaling and adding complexity to the twin, by creating a platform logic.
Authors
Vanessa Lyon, Managing Director and Senior Partner, Mika?l Le Mouellic, Managing Director and Partner, Jean-Christophe Laissy, Partner and Director, Laurent Alt, Associate Director, Alexandre Toureh, Senior Associate, Victoria Guérendel, Associate
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Chief Strategy Officer at Wizy.io
2 年Bravo, Jean-Christophe et toute l'équipe du BCG pour ce travail de fond sur les défis posés par la construction de jumeaux numériques. J'ai envie d'ajouter un commentaire: dans de nombreux domaines, il est possible de construire des jumeaux numériques raisonnablement simples, rapidement et économiquement. Cest le cas par exemple pour les jumeaux numériques d'infrastructures industrielles de transport d'énergie ou d'installations industrielles critiques qui doivent être à 100% isolées d'Internet.
Managing Director and Senior Partner at Boston Consulting Group (BCG)
2 年Merci Jean-Christophe pour tes points de vue si enrichissants Guillaume Charlin, Antoine Gourevitch, Olivier Scalabre, Ralph Rahme
Senior Executive - Partner & Director at BCG | Tech Transformation @Scale | Creating Competitive Advantage Through Digital & Software
2 年Alice Joubay Eloi Marquet de Vasselot Rapha?l GIRAUD Lo?c Mesnage Louis Naugès